American Apprentice star Donald Trump has slammed his British opposite number, Lord Sugar, during a furious row on Twitter. The US businessman told the Amstrad founder that his business acumen isn’t up to the job of hiring and firing candidates, and claimed that he has the power to remove the “stupid” Sugar from the British show. Sugar denied this was the case, calling Trump “full of s**t”.
The exchange, which took place last night to the delight of Twitter users in the UK, began when Trump made a questionable claim about the British energy industry.
How can George Osborne reduce UK debt while spending billions to subsidize Scotland’s garbage wind turbines that are destroying the country?
When challenged on this by his followers, Trump – whose opposition to Scottish wind might be coloured slightly by his fervent desire not to have turbines sited near his hugely controversial Aberdeenshire golf course, because they would spoil the view and might become entangled in his hair if the wind blows from the north-west – held his ground.
You’re all wrong—check the facts! UK is massively subsidizing Scotland’s wind turbines & the people don’t want them.
Scores of tweeters replied to say that they were Scottish, they did want wind farms, and they didn’t want Trump’s course. One non-Scot summed up their concerns: his punctuation was uncertain and his understanding of the Twitter convention of retweeting was shaky, but his point was clear.
@realDonaldTrump RT Scottish don't want wind turbines……..I think you have that wrong . The Scottish don't want you !
Don wasn’t standing for this. Furiously, he unleashed a professional slamdown, making good use of the Twitter “period of indignation” (starting a reply with a full stop so all your followers see the tweet, not just those who follow both you and your opponent) and spreading the diss across two tweets. The second one was the haymaker.
.@Lord_Sugar If you think ugly windmills are good for Scotland you are an even worse businessman than I thought…
For a start, Lord Sugar really doesn’t like being addressed simply as “Sugar”. Go on, give it a try yourself. He hates it. But this was getting heavy now. Trump was effectively claiming that he made Sugar, and he could jolly well break him. Did he have Sugar in the palm of his hand, ready to feed him to the horse of obscurity? Sugar shot back as follows.
@realDonaldTrump you approved me! What a load of rubbish dream on You don't own apprentice Mark Burnett does. Shut up and argue with Obama
We hate to say it but Trump might actually be right here. Although The Apprentice, which started in the US with Trump as the star, was created solely by Mark Burnett, it’s a co-production between Burnett and Trump’s TV companies and they co-own the franchise. Whether or not this means Trump really has a veto over the British cast, we don’t know. We doubt it. Anyway, Sugar found a new line of attack.
@realDonaldTrump success is measured with what you have in business.I own all my real estate with no bank borrowing how about you big shot?
Trump stuck to his guns, waving a virtual wad of money in his Lordship’s face and continuing the trashtalk with a volley of tweets only slightly undermined by the unfortunate choice of phrase “Drop to your knees, Sugar”.
…You have little persona, but The Apprentice concept is great and lucky for you!
But against the big Yank, Lord Sugar was on the ropes, a fact highlighted by his next tweet. There are three clear ways to signal that you’ve lost an online argument: calling the other guy a Nazi, saying “we’ll have to agree to disagree”, and boasting about the number of followers you have.
@realDonaldTrump you only have 1.9 m followers not good for your ego how comes I have 2.5m and you have 6 times more population than UK
Sugar did, however, still have his other point to make, although finance-based insults tend not to win zinger-offs. “You have bank debt on your real estate” just doesn’t have the same ring to it as “Drop to your knees, Sugar”.
@realDonaldTrump did I miss your reply if you have bank debt on your real estate . Do any American followers know about Trumps financials ?
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