New research has revealed the most tweeted about TV moments of 2014, with Sherlock’s shock return after an apparent suicide coming out top. Also up there were Peter Capaldi’s introduction as the new Doctor Who and the infamous bin-gate incident in The Great British Bake Off.
Using social media as a barometer to test the nation’s feelings, analysts monitored over a billion Twitter conversations to identify specific TV moments that prompted discussion on the social networking site. The research by content strategists Telegraph Hill also revealed we are a nation of big softies when it comes to TV. Positive feelings were the most shared, with “love” the most tweeted emotional word, followed by “good” and “happy”.
When they weren’t gushing, tweeters relished watching reality TV contestants squirm: Gemma Collins having a panic attack at the prospect of parachuting into the I’m A Celebrity jungle, and Alex Mytton forgetting he cheated on Alexandra ‘Binky’ Felstead in Made in Chelsea also made the top ten.
Head of insights and analytics Chris Moon said: “The British stiff upper lip has long gone; we now love sharing our emotions on social media. Viewers don’t want to feel isolated when their hearts beat while watching great TV, they want to feel part of the drama and connected to others who feel the same.”
The top 10 most tweeted about moments:
1) Sherlock returns in “The Empty Hearse” – 639,000 tweets: Sherlock’s shock resurrection after his apparent suicide was the most discussed TV moment of 2014
2) Oberyn’s death in Game of Thrones – 404,000 tweets: Twitter was awash with expressions of horror and grief after the gruesome death
3) Cheryl Fernandez-Versini’s return to the X Factor panel – 372,000 tweets: the doe-eyed Geordie’s return prompted the highest number of tweets using the word “happy”
4) Gemma Collins having a parachute nightmare in I’m A Celebrity – 336,000: viewers expressed a malicious pleasure in the TOWIE star’s misfortune
5) The opening of the 13th series of Celebrity Big Brother – 326,000 tweets: the forced handcuffing of unlikely celebrity couples such as Dappy and Liz Jones proved controversial
6) Collabro’s first audition in Britain’s Got Talent – 215,000 tweets: the boy band’s rendition of Stars from Les Miserables was the show’s most tweeted moment
7) ‘Bin-gate’ in Great British Bake Off – 180,000 tweets: Iain Watters was mauled on Twitter after he binned his Baked Alaska and presented Mary Berry with the aforementioned bin
8) Peter Capaldi as the new Doctor Who – 178,000 tweets: droves of Doctor Who fans welcomed Peter Capaldi as the 12th Doctor Who
9) Alex Mytton forgetting he cheated on Alexandra ‘Binky’ Felstead in Made in Chelsea –168,000 tweets: viewers were outraged by the revelation of Alex’s indiscretions and “boiis will be boiis” attitude
10) The triple firing in The Apprentice – 114,000 tweets: Lord Sugar’s sacking of development worker Steven Ugoalah, hypnotherapist Sarah Dales and business graduate Ella Jade Bitton sent Twitter into overdrive