Sky has opened up its Anytime+ on-demand service to all Sky+ customers with internet-enabled set-top boxes.
Anytime+ launched in October 2010 and access was initially limited to customers with Sky Broadband connections, but the broadcaster has now made the service available to around 5m subscribers regardless of their internet service provider.
In order to gain access, customers will need to connect their Sky+ HD box to a broadband router, which will grant them access to a range of on-demand content.
Viewers will be able to catch up with programmes from Sky’s own channels and those from partner channels, including FX, Discovery, MTV, History, UKTV, Disney and National Geographic.
Additionally, customers with Sky Movies subscriptions can choose to view up to 450 films a week in addition to hundreds more on the Sky Anytime+ component of the multi-platform Sky Go package.
And if that selection isn’t enough, viewers will also be able to rent films from the new Sky Store section of Anytime+, which features new releases and classics.
This wealth of content on Anytime+ is bolstered by ITV’s catch-up service, ITV Player, which added the service earlier in 2012, and Anytime+ will also showcase BBC iPlayer programming later in the year.
Sky’s director of products, Luke Bradley-Jones, said: “It’s great to be able to bring our on-demand service Sky Anytime+ to even more customers, helping them to get more out of their Sky subscription.
“We already know how popular Sky Anytime+ is and how the flexibility of the service gives customers more choice and control over how they watch an amazing range of content. We’ve seen strong demand for it to date which we hope to increase now that the service is available with any broadband provider.”