You’re (still) hired! Lord Sugar signs up for two more series of The Apprentice

The business magnate extends his tenure on the reality show's board to ten years

Winners of The Apprentice may come and go but Lord Alan Sugar is here to stay. Love him or hate him, the former boss of Amstrad has announced to his Twitter followers that he has signed on to appear in two more series of the hit BBC1 show.


The new deal takes Sugar’s tenure on the Apprentice board to ten years. He tweeted, “I have agreed to do 2 more series of The Apprentice” before adding a link encouraging new applicants to apply for the televised search for his next business partner.

Recruitment manager and professional wrestler Ricky Martin (not to be confused with the Latino pop singer) won the eighth series of the reality show earlier this year, landing a £250,000 deal to go into business with Lord Sugar. Third-placed Nick Holzherr has also enjoyed success, securing £170,000 of funding for Whisk – the food website he pitched to Sugar during filming.


The Apprentice was first aired in 2005 offering a £100,000-a-year salary to work with Lord Sugar. The business mogul was initially flanked by “eyes and ears” Nick Hewer and Margaret Mountford, but the latter left and was replaced by businesswoman Karen Brady from the sixth series.