Transform your television into a smart TV with an Amazon Fire TV Stick. Easy to set up, simple to use and an affordable option, they offer all your favourite streaming services without having to splash the cash on a brand new TV.

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Amazon Fire Sticks provide apps, TV channels and streaming services in an easy to manage bundle, simply by plugging into the back of your telly. If you've got an older TV and you're pining for the functionality of a newer 'smart' TV, then an Amazon Fire Stick could be the perfect solution.

Prices start at £39.99 RRP for the Amazon Fire TV Stick, which offers HD streaming and voice control in a small streaming stick that can be hidden behind the TV.

At the other end of the spectrum, you will find the pricier Fire TV Cube at £139.99 RRP. As the most powerful Fire TV device, it doubles up as an Echo smart speaker and a streaming player. However, these additional features do come at a higher price.

At the end of the day, it all comes down to choosing the model that best meets your needs.

To give you a hand and help you save, we've rounded up the best Fire TV Stick deals on the market today.

Plus, you can check out our review of Roku vs Fire Stick, find out the best TV deals and the best budget projector.

Best Fire TV Stick deals at a glance:

Best Fire TV Stick deals

Right now, all the Amazon Fire Sticks are back at their original RRP, but bear in mind that there's always the chance of sales on the horizon.

Amazon Fire TV Stick | £39.99

Fire TV Stick

What's the deal: The original Fire TV Stick is available for just £39.99

Why we chose it: The original Amazon Fire TV Stick was updated in 2020 and now comes with power and volume controls on the Alexa Voice Remote. This smart TV stick streams in HD and supports Dolby Atmos surround sound audio. It comes in the same 'USB-style' as all the other Fire TV Sticks, so it can be neatly hidden behind the TV.

Amazon Fire TV Cube | £139.99

Amazon Fire TV Cube

What's the deal: The Fire TV Cube is the most powerful Fire TV device – and the most expensive. Right now it's sitting at its original £139.99 RRP.

Why we chose it: The Fire TV Cube offers streaming in Ultra HD and 4K and provides the same support as the 4K Stick for Dolby Vision, HDR, HDR10+ and Dolby Atmos. The voice control is also the most sophisticated and allows you to control your TV and Alexa-compatible devices hands-free.

Amazon Fire TV Stick 4K | £59.99

Fire TV Stick 4K

What's the deal: The Fire TV Stick 4K is the cheapest Fire TV device to offer 4K as well as HD streaming. It was recently upgraded to provide a much smoother, faster, streaming experience and this latest version is now available to buy.

Why we chose it: This 4K device supports Dolby Vision, HDR10+ and Dolby Atmos, and has those dedicated volume and power buttons that are so popular on the original Fire TV Stick. The latest version has also taken things a step further with a 1.7 GHZ quad-core processor and Wi-Fi 6 compatibility, meaning it should be 30% more powerful than before.

Amazon Fire TV Stick 4K Max | £69.99

Fire TV Stick 4K Max_TV2
Amazon

What's the deal: The Amazon Fire TV Stick 4K Max is an all-new 4K streaming stick that was revealed in September 2023. It's now available for £69.99.

Why we chose it: You can find out all about this new stick in our Amazon Fire TV Stick 4K Max release date page. But for now all you should know is that it's faster, and more powerful than any other Amazon streaming stick. It has improved controls and can any TV into a work of art thanks to the Ambient Experience.

Don't forget to check out the new Disney Plus deal and the Disney Plus ad tiers explained.

Get up to three months of Apple Music with the Amazon Fire TV Stick

What's the deal: When you purchase an Amazon Fire TV Stick at Currys, you can get up to three months of Apple Music for no extra cost.

Why we chose it: With Apple Music's prices of £10.99 a month, this deal means you can save £32.97.

Get up to three months of Apple Music with the Amazon Fire TV Stick

Read the Technology newsletter for the latest Amazon Fire Stick deals

What's the deal: If you want the latest deals, check out our Technology newsletter. Every fortnight we publish a round-up of the latest offers on streaming, gaming and hardware, including the Fire Stick.

Why we chose it: What's better than a list of the latest deals and discounts delivered straight to your inbox?

What is the Amazon Fire TV Stick?

The Amazon Fire TV Stick is a device that you plug into the back of your TV and allows you to stream shows from subscription services such as Netflix, Disney Plus and Amazon Prime Video. It looks a little like a USB stick and slots into the HDMI ports found in the back of your TV. These streaming sticks can be a brilliant way to upgrade an old TV and watch streaming services on a bigger screen rather than a laptop.

What types of Amazon Fire TV Stick are there?

There are three Amazon Fire TV Stick models to choose from and their normal prices range from £34.99 to £59.99 RRP (unless there is a deal on). In addition to these, there is also the Fire TV Cube, which has the capacity to be used as a smart speaker as well as a Fire TV device.

Amazon recently released a new Alexa Voice Remote, which is available for £29.99 on its own, or for £39.99 with the Amazon Fire TV Stick. New features on the remote include shortcuts to services such as Amazon Prime Video and Disney Plus.

Which Amazon Fire TV Stick should you buy?

Amazon Fire TV Stick

Amazon Fire TV Stick 4K Black Friday discount

Updated in 2020, the new Amazon Fire TV Stick also streams in HD. One of the biggest differences between the Fire TV Stick and the cheaper Lite is that the original smart TV stick now has power and volume buttons on the Alexa Voice remote. Not a major upgrade but it does save you from swapping between remotes. Read our Amazon Fire TV Stick (2020) review to find out how it compares to its predecessor.

Amazon Fire TV Stick 4K

Fire TV Stick 4K

The cheapest way to get 4K streaming on a Fire TV device. It also supports Dolby Vision, HDR, HDR10+ and Dolby Atmos and has the superior Alexa Voice remote with the extra TV controls. Fantastic for those who want to get the most out of a 4K TV.

Amazon Fire TV Stick 4K Max

Fire TV Stick 4K Max
Amazon

The all-new 4K Max comes with a 2.0 GHz quad-core processor and is the first-ever streaming stick to include support for Wi-Fi 6E. Like it's cheaper version it has Alexa voice control and a remote, although this upgraded version has buttons to include things like recent watches and favourites. This Fire Stick is also the first to be built with the Ambient Experience, which first came in with Amazon's new Fire TVs. This function can turn any TV into a work of art, a picture or a helpful reminder page.

Amazon Fire TV Cube

Amazon Fire TV Cube

Read our Amazon Fire TV Cube review to find out why we think this device is brilliant for anyone who's been looking to purchase Amazon's own devices for a while because it combines two-in-one. The Fire TV Cube is a fully-fledged Echo smart speaker with the added benefit of 4K streaming and all your streaming services in one place. If you've considered buying both an Echo and Fire TV Stick and have not yet taken the plunge, the Fire TV Cube is an ideal purchase for you.

For more information about Amazon Fire TV Sticks, take a look at our guide on can you watch normal TV on an Amazon Fire TV Stick?

Amazon Fire TV Stick alternatives

Amazon is not the only brand to make great quality smart TV sticks so you have plenty of choice when choosing a new device. Read our Chromecast vs Fire TV Stick guide to get started or take a look at our recommended alternatives below.

Roku

Roku makes some of the most affordable smart TV sticks on the market. There are three smart TV sticks in the range: the Roku Express, Roku Express 4K and Roku Streaming Stick+. Both the Roku Express 4K and Roku Streaming Stick+ offer 4K streaming, while the cheapest smart TV stick, the Roku Express, streams in HD only.

For more on how these devices compare to Fire TV Sticks, take a look at our Roku Express review and Roku Express 4K review. Looking for an audio improvement too? Read our Roku Streambar review for why its one of the most affordable soundbars.

For news, reviews, and deals, check out the RadioTimes.com Technology section. Looking for saving? Try our guide to the best Disney Plus offers this month or the best Amazon Prime offers.

Plus, here's everything you need to know about an Amazon Kids+ subscription.

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Authors

Holly PyneDigital Reviews Writer
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