Transform your television into a smart TV with an Amazon Fire TV Stick. Easy to set up, simple to use and an affordable option, they offer all your favourite streaming services without having to splash the cash on a brand new TV.


Amazon Fire Sticks provides apps, TV channels and streaming services in an easy to manage bundle, simply by plugging into the back of your telly. If you've got an older TV and you're pining for the functionality of a newer 'smart' TV, then an Amazon Fire Stick could be the perfect solution.

Prices start at £34.99 RRP for the Amazon Fire TV Stick Lite, which offers HD streaming and voice control in a small streaming stick that can be hidden behind the TV.

At the other end of the spectrum, you will find the pricier Fire TV Cube at £129.99 RRP. As the most powerful Fire TV device, it doubles up as an Echo smart speaker and a streaming player. However, these additional features do come at a higher price.

Not to worry, though. Amazon often likes to discount its own devices throughout the year, and you can bet the team will keep you updated on when the best deals are live.

To help you decide which of the Amazon Fire TV Sticks is right for you, we've rounded up the cheapest prices for each device, so that you know you're getting the best offer available.

Get £5 off when you spend £25 or more at Amazon

For one day only, Amazon is offering customers £5 off when you spend £25 or more. 

To celebrate Amazon turning 25 in the UK, all customers can get the discount by adding AMAZONUK25 at the checkout. 

The offer ends at 11:59pm on Friday 15th September so we recommend acting fast to make the most of the deal. 

Shop Amazon's deals now

Read our Amazon Echo Dot review and comparison guide to Roku vs Fire Stick to find out more about Amazon's own devices.

Considering upgrading your whole TV set-up? Check out our best smart TV guide or have a look at the new Amazon Fire TVs.

Best Fire TV Stick deals at a glance:

Best Fire TV Stick deals for September 2023

Amazon Fire TV Stick Lite | £34.99

Fire TV Stick Lite

What's the deal: The Amazon Fire TV Stick Lite is the cheapest Fire TV device around, sitting at its £34.99 RRP.

Why we chose it: The Amazon Fire TV Stick Lite provides full HD streaming, voice control via Alexa and access to various streaming subscriptions including Prime Video, NOW TV and Disney Plus. These are joined by apps such as Spotify, Audible and YouTube.

Amazon Fire TV Stick | £44.99

Fire TV Stick

What's the deal: The original Fire TV Stick is still available to buy for just £44.99.

Why we chose it: The original Amazon Fire TV Stick was updated in 2020 and now comes with power and volume controls on the Alexa Voice Remote. This smart TV stick streams in HD and supports Dolby Atmos surround sound audio. It comes in the same 'USB-style' as all the other Fire TV Sticks, so it can be neatly hidden behind the TV.

Amazon Fire TV Stick 4K | £59.99

Fire TV Stick 4K

What's the deal: The Fire TV Stick 4K is the cheapest Fire TV device to offer 4K as well as HD streaming and now it's available for £59.99.

Why we chose it: This 4K device supports Dolby Vision, HDR10+ and Dolby Atmos, and has those dedicated volume and power buttons that are so popular on the original Fire TV Stick.

Amazon Fire TV Cube | £139.99

Amazon Fire TV Cube

What's the deal: The Fire TV Cube is the most powerful Fire TV device – and the most expensive. However, you do get an awful lot with it for under £140.

Why we chose it: The Fire TV Cube offers streaming in Ultra HD and 4K and provides the same support as the 4K Stick for Dolby Vision, HDR, HDR10+ and Dolby Atmos. The voice control is also the most sophisticated and allows you to control your TV and Alexa-compatible devices hands-free.

What is the Amazon Fire TV Stick?

The Amazon Fire TV Stick is a device that you plug into the back of your TV and allows you to stream shows from subscription services such as Netflix, Disney Plus and Amazon Prime Video. It looks a little like a USB stick and slots into the HDMI ports found in the back of your TV. These streaming sticks can be a brilliant way to upgrade an old TV and watch streaming services on a bigger screen rather than a laptop.

What types of Amazon Fire TV Stick are there?

There are three Amazon Fire TV Stick models to choose from and their normal prices range from £34.99 to £59.99 RRP (unless there is a deal on). In addition to these, there is also the Fire TV Cube, which has the capacity to be used as a smart speaker as well as a Fire TV device.

Amazon recently released a new Alexa Voice Remote, which is available for £29.99 on its own, or for £44.99 £24.99 with the Amazon Fire TV Stick. New features on the remote include shortcuts to services such as Amazon Prime Video and Disney Plus.

Which Amazon Fire TV Stick should you buy?

Amazon Fire TV Stick Lite

Fire TV Stick Lite

If you simply want to upgrade an old TV and use it to stream your favourite Prime Video TV shows, the Fire TV Stick Lite is a great option. Newly released in 2020, this smart TV stick is the cheapest Fire TV device yet and offers no-fuss HD streaming. Read our Amazon Fire TV Stick Lite review for more details.

Amazon Fire TV Stick

Amazon Fire TV Stick 4K Black Friday discount

Updated in 2020, the new Amazon Fire TV Stick also streams in HD. One of the biggest differences between the Fire TV Stick and the cheaper Lite is that the original smart TV stick now has power and volume buttons on the Alexa Voice remote. Not a major upgrade but it does save you from swapping between remotes. Read our Amazon Fire TV Stick (2020) review to find out how it compares to its predecessor.

Amazon Fire TV Stick 4K

Fire TV Stick 4K

The cheapest way to get 4K streaming on a Fire TV device. It also supports Dolby Vision, HDR, HDR10+ and Dolby Atmos and has the superior Alexa Voice remote with the extra TV controls. Fantastic for those who want to get the most out of a 4K TV.

Amazon Fire TV Cube

Amazon Fire TV Cube

Read our Amazon Fire TV Cube review to find out why we think this device is brilliant for anyone who's been looking to purchase Amazon's own devices for a while because it combines two-in-one. The Fire TV Cube is a fully-fledged Echo smart speaker with the added benefit of 4K streaming and all your streaming services in one place. If you've considered buying both an Echo and Fire TV Stick and have not yet taken the plunge, the Fire TV Cube is an ideal purchase for you.

Amazon Fire TV Stick alternatives

Amazon is not the only brand to make great quality smart TV sticks so you have plenty of choice when choosing a new device. Read our Chromecast vs Fire TV Stick guide to get started or take a look at our recommended alternatives below.


Roku makes some of the most affordable smart TV sticks on the market. There are three smart TV sticks in the range: the Roku Express, Roku Express 4K and Roku Streaming Stick+. Both the Roku Express 4K and Roku Streaming Stick+ offer 4K streaming, while the cheapest smart TV stick, the Roku Express, streams in HD only.

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For more on how these devices compare to Fire TV Sticks, take a look at our Roku Express review and Roku Express 4K review. Looking for an audio improvement too? Read our Roku Streambar review for why its one of the most affordable soundbars.


For news, reviews, and deals, check out the Technology section. Looking for saving? Try our guide to the best Disney Plus offers this month or the best Amazon Prime offers.