Viral videos of the week: John Lewis, Barack Obama and the screw-in coffin

We've seen all the clips that were put on the internet in the past seven days. Trust us, these are the best five

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1. Make gloves your goal
Signs that Christmas is coming are clearly marked through the year. In August, M&S put their mince pies and turkey/cranberry sarnies out. In September, people start emailing us wondering when the Christmas double issue of the magazine will go on sale. (From 8 December – nationwide by 12 December. Thanks for asking.) In October the clocks go back and the mornings go dark. In November, John Lewis release their Christmas ad.

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http://www.youtube.com/watch?v=0N8axp9nHNU

This year’s effort heaves with the weight of expectation, as JL go even more conceptual than ever, without losing those essential, traditional elements: a twee, snuggly tale backed by a woman singing a slow cover of a 1980s hit. It’s the age-old story. Snow boy meets snow girl; snow girl thinks she’s lost snow boy, but he’s just popped to John Lewis; snow boy gets really quite badly lost on the way there and almost dies/melts. Did you cry? It left us a bit cold.

2. Upright stiffs
Does your cemetery have a space problem? Do you fear being buried horizontally? Would you, in death, like to reside in something resembling a giant botched DIY project? The screw-in coffin is for you!

This brilliant idea comes from the new PBS show about inventors, called Inventors.

3. Stop! Obama time
This week’s VVOTW, as everyone’s calling it, could have been a US election special, but we’ll restrict ourselves to this.

It’s the latest and best in a series of videos in which Barack Obama and other prominent figures are edited to suggest that they have sung a song which, in reality, they have never sung! Here it’s U Can’t Touch This by MC Hammer.

4. Maddow as hell and not going to take it
Oh OK, one more. Of all the triumphant post-election broadcasts from America’s liberal media – Jon Stewart did a good number on Fox News – this is the stand-out, from MSNBC’s Rachel Maddow.

Partisan crowing, perhaps. But it’s brilliantly delivered, in a Jeff Daniels in The Newsroom/Peter Finch in Network style, and there’s a serious point behind it: that much of the election campaign consisted not of denying that the other side’s political solutions are correct, but of denying the evident facts that should be the starting point for debate.

5. Pre-school of hard knocks
This is liquid YouTube. Pharmaceutical-grade, Class A YouTube. Essence of YouTube. A toddler in a Kill Bill tracksuit fights to the death with a cuddly dinosaur.

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Of course, this is all fake. Real toddlers are a lot more vicious than this.