Peep Show’s Sam Bain and Jesse Armstrong close in on first commission for new company

Exclusive: Gamer comedy piloted as Avatards is poised to get a full series on E4 but its name may change


Peep Show and Fresh Meat creators Sam Bain and Jesse Armstrong’s new production company are close to securing their first production deal, can reveal.


Their company, which is now called Various Artists, is close to signing a six-part deal for their pilot of a gamer comedy called Avatards written by Jon Brown.

The show, about a group of people who play online games, moving between the violent and extreme fantasy worlds and their sad lonely lives in their bedrooms has already been piloted as Avatards by Channel 4 as part of its Blaps programme of comedy pilots. However it is understood that its working title is now Dead Pixels.

And as you can see it is a hoot. (Warning: Explicit content and swearing)

The pilot starred Alexa Davies, Ethan Lawrence and Jamie Demetriou. It is not yet clear if the comedy will retain the same cast once it goes to series. It is likely to air on E4.

Once if gets the formal green light the show is likely to go into production towards the end of the year for a broadcast in 2018, it is understood.

As revealed earlier this year, Bain and Armstrong, the hit writing duo behind Peep Show, The Thick of It and Fresh Meat, have gone into business with Phil Clarke, the popular former head of comedy at Channel 4.

Clarke has enjoyed a successful five-year stint as C4’s head of comedy, commissioning hit shows including The Windsors, Chewing Gum and Catastrophe among others.

Avatards writer Jon Brown has an eight-part comedy called Loaded starting on Channel 4 this month.


The comedy stars Jim Howick and Samuel Anderson and is about a group of four slacker-y English entrepreneurs who make £246m from the sale of their videogame about a cat.