The final of The Apprentice takes place this Thursday and after 12 long weeks filled with record-breaking tasks, boardroom blunders and shocking firings, the time as come to find out who will be Lord Sugar's next business partner.


Boutique fitness studio owner Rachel Woolford has found herself in the final with pie company owner Phil Turner and this week, they will be tasked with launching their business, creating a new brand for their company, producing a digital billboard and directing and editing a TV advert before pitching to Lord Sugar and industry experts.

"It feels quite unbelievable after the past 10 weeks," Rachel previously said as she made it to the interviews. "It's been a really tough process, and at times I've really doubted if I can make it this far.

"I'm really excited to be at the interviews stage and talk about my business and what I know best."

But how will she fare in the final task of the competition? While we wait to find out, here's everything you need to know about Rachel Woolford as she continues on The Apprentice.

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Who is Rachel Woolford?

Rachel Woolford and Tre Lowe stood opposite each other with a toy bow and arrow. Rachel is wearing an orange dress while Tre is in a red suit
Tre and Rachel on The Apprentice. FremantleMedia Ltd

From: Leeds

Job: Boutique fitness studio owner

Business savvy Rachel has a wealth of experience in managing her work independently, and she is after an investment from Lord Sugar as she believes she works harder than most people in business.

Speaking of her business successes, Rachel started hers in the middle of COVID, and was able to create a strong community of clients who "loved" the service provided, despite all restrictions in place.

As for her biggest failure, Rachel admitted that "not asking for help" was her main pitfall.

She explained: "For a long time, I did absolutely everything in my business - teaching classes, payroll, cleaning, accounts. You name it, I was doing it. Once I learnt that it's OK to delegate and outsource some of these jobs, I started to scale my business. I finally understood the phrase 'work on your business, not in it'."

What has Rachel Woolford said about The Apprentice?

The candidate has said she has "no doubt" that starting up a business in COVID made her "a tougher person all round".

The studio owner has had a business mind since she was a child, revealing in a Q&A that when she was seven years old she went missing, only for her mother to find her by the roadside selling her toys.

"[I was] shaking a biscuit tin full of coins and shouting, 'Toys for sale, everything must go today!'"

Looking back on her time in the series, Rachel said her favourite week was the Formula E task.

She explained: "You could probably tell in my face how much I was enjoying it. For me, speaking to people and trying to sell things will always be my thing. I'm not as interested in the branding side or being in the kitchen.

"That will never be my strong point and I know that, I much prefer talking to people and telling a story and trying to sell something."

How to follow Rachel Woolford on social media

Rachel has an array of social media accounts, with her actively posting on her TikTok account. You can follow here there @rachwoolford. She is also very active on Instagram and you can follow her @rachelwoolford.

When is The Apprentice on TV?

The final episode of The Apprentice will air on Thursday 18th April at 9pm on BBC One and BBC iPlayer.

Read more on The Apprentice 2024 contestants:

The Apprentice season 18 continues every Thursday on BBC One and BBC iPlayer.


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