There are now just five episodes left of The Apprentice and the clock is ticking to find Lord Sugar's next business partner, with the candidates all trying to prove they have what it takes.


In this week's episode, the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts, and still going strong in the competition is jewellery business owner Noor Bouziane.

Without further ado, here's everything you need to know about the candidate.

Who is Noor Bouziane?

Job: Jewellery business owner

From: Liverpool

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Noor Bouziane is the founder of a luxury jewellery business — a business she started when she was just twenty years old.

What has Noor said about joining The Apprentice 2024?

The Liverpool-based entrepreneur is in it to win it, as she said: "My business is worthy of the investment because I will be able to generate a lot of money for Lord Sugar compared to other candidates.

"My brand is something new and it offers the best accessories around."

How to follow Noor Bouziane on social media

You can follow Noor on various social media platforms including Instagram and TikTok. You can follow her on TikTok @noorbalde and on Instagram @noorbalde.

When does The Apprentice start?

The Apprentice season 18 started on Thursday 1st February on BBC One and BBC iPlayer.

New episodes will air every Thursday at 9pm.

Read more on The Apprentice 2024 contestants:

The Apprentice 2024 airs on Thursdays at 9pm on BBC One and BBC iPlayer.

If you're looking for more to watch, check out our TV Guide or Streaming Guide, or visit our dedicated Entertainment hub.


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