The Apprentice 2024 is in full swing, with only three episodes remaining until the winner is revealed.


Back in February, audiences were introduced to an impressive line-up of 18 entrepreneurs, all of whom have been battling it out for the investment from Lord Alan Sugar. But following last week’s double elimination, only seven candidates remain.

Among those candidates is Steve – a management consultant from London who believes Lord Alan Sugar would be the "real winner" if he chose to invest.

"I'm a dedicated business and tech leader who smashes every goal and challenge set," he said before he appeared on the show.

This week, the seven remaining candidates will be tased with creating a new vegan alternative to cheese before pitching their product to industry experts, but will Steve rise to the challenge?

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Only time will tell – but in the meantime, read on for everything you need to know about Steve Darken, one of The Apprentice 2024 candidates.

Who is Steve Darken?

Paul B, Steve and Virdi all wearing suits, sat next to each other smiling at something. Steve is in the middle and is wearing a yellow tie
Paul B, Steve and Virdi. Fremantlemedia Limited

From: London

Job: Management consultant

Steve is a management consultant who has consulted for "some of the biggest companies in the world", and is now ready to take on the boardroom.

Speaking of his successes in the business world, Steve says it is about: "Proving that you can succeed in business without being a jerk! Keeping humble (usually) and working with integrity and compassion."

But as for his business failures, well, he fails to remember a significant one. "I believe if you make a mistake - then fail fast and learn faster! Lucky for me, I'm a quick learner…" he added.

Prior to becoming a management consultant, Steve was a "low budget filmmaker" and did everything from big screen horror movies to R'n'B music videos.

"In one year, I shot a dozen films, won a contest at the legendary Pinewood Studios, and had a film screened at the Cannes Film Festival..." Steve said in a Q&A before the show.

What has Steve Darken said about joining The Apprentice?

The cast of The Apprentice 2024 and Lord Sugar. Lord Sugar is imposing in the middle with the 18 candidates all stood and sat behind in further in the background
The Apprentice 2024 cast. BBC/Naked BBC/Naked

As for why he believes he deserves the £250,000 investment, Steve knows that Lord Sugar would be "an incredible mentor" and they would work "very well together".

He added: "Our differences are complementary, and our partnership would be guaranteed to turn any venture into a multi-million-pound success.

When is The Apprentice on TV?

The Apprentice continues on Thursday 4th April at 9pm on BBC One and BBC iPlayer.

Lord Sugar and his trusted aides, Karren Brady and Tim Campbell, all return as they search for his next business partner.

Read more on The Apprentice 2024 contestants:

The Apprentice season 18 airs every Thursday at 9pm on BBC One and BBC iPlayer.

If you're looking for more to watch, check out our TV Guide or Streaming Guide, or visit our dedicated Entertainment hub.


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