The Apprentice is back - and this time, contestants will be put through their paces in the Scottish Highlands, Jersey and even Budapest as the Lord Alan Sugar-fronted game show goes international.


As always, 18 aspiring entrepreneurs are setting out to prove to Lord Sugar that they're worthy of the £250,000 investment through brand new challenges, along with the return of old favourites like the shopping channel task.

One such entrepreneur is Jack Davies, a recruitment director from Bristol. He said: "My biggest success to date is achieving five promotions in seven years, reaching director level within recruitment."

Will Jack continue his winning streak? Here's everything you need to know about the Apprentice 2024 contestant.

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Who is Jack Davies?

Job: Recruitment director and food critic

From: Bristol

Jack is a leading recruitment director from Bristol, and an amateur food critic on social media.

What has Jack said about joining The Apprentice 2024?

Jack is in it to win it, and said that "failure isn't an option" for him.

"Anything I put my mind to, I succeed in," he added. "I deserve Lord Sugar’s investment due to my work ethic and drive to succeed, which I’m ready to prove with this business venture."

When does The Apprentice start?

The new season of The Apprentice starts on Thursday 1st February at 9pm on BBC One and BBC iPlayer. New episodes will then continue to air on BBC One every Thursday night at 9pm.

The episodes will follow the tried-and-tested formula of candidates being split into two teams and taking on exciting business challenges, with one team member from the losing group being eliminated each week.

The final four will then go through to the semi-final, and then it'll be down to the final two.

Read more on The Apprentice 2024 contestants:

The Apprentice 2024 airs on Thursday 1st February at 9pm on BBC One and BBC iPlayer.

If you're looking for more to watch, check out our TV Guide or Streaming Guide, or visit our dedicate Entertainment hub.


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