Channel 5 boss Ben Frow has said he would rather his channel didn’t air Big Brother.
“I would be much happier if the channel did not have Big Brother on it,” Frow told the Edinburgh Television Festival today.
“I like the ratings but I want to create our own programmes. I don’t really want other people’s programmes. I want my own programmes that we have created.”
The news may come as a surprise to the Channel 5 financial directors, given the business’s reliance on the advertising revenues generated by the show. It is averaging around 1.4m viewers according to the overnights for this series – a good performance in Channel 5 terms.
C5 acquired the rights to Big Brother in 2011 and has aired the main show and its spin-offs every year since. Made by Dutch production company Endemol, Big Brother first aired on Channel 4 in 2000 and ran for ten years.
But Frow, a popular executive who is believed to be in the running to take over from Jay Hunt as C4’s director of programmes, rather seems to wish it had stayed there…