Netflix on-demand movie and TV service launches in UK

A monthly subscription will cost £5.99 in the UK and €6.99 in Ireland

Film and TV internet streaming service Netflix launches today in the UK, offering content from broadcasters including the BBC and Channel 4 and film distributors ranging from Paramount to 20th Century Fox.

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US shows such as Breaking Bad, 24 and 90210, as well as archive series of British programmes including The Only Way Is Essex, Top Gear, The Inbetweeners and Torchwood, will be available from today, alongside films ranging from Martin Scorsese’s The Aviator to tongue-in-cheek fairy tale The Princess Bride, with Netflix promising to add further content in the coming months.

A monthly subscription to the service will cost £5.99 in the UK and €6.99 in Ireland and will allow users instant online access to films and TV programmes via laptops and PCs, the Xbox 360, Wii and PlayStation 3 games consoles, smartphones and tablets, and some Samsung internet-connected TVs.

Netflix is already well established overseas, particularly in North America, boasting 20 million members worldwide.

Reed Hastings, co-founder and chief executive officer of Netflix, said of the UK launch, “We are starting 2012 in the best possible way: by giving consumers in the UK and Ireland an amazing entertainment experience. 

“Now, you can enjoy as many great films and TV programmes as you want, when you want, where you want, for one low monthly price with no contracts or commitments.”

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The launch brings Netflix into direct competition with existing services such as LOVEFiLM, YouTube and Tesco’s offering Blinkbox as on-demand viewing becomes increasingly popular.