We know it's all too easy to spend your Wednesday daydreaming about the weekend, but try not to wish the week away so quickly, because Amazon Prime Day is still running.


The two-day sales event will end at midnight tonight, which means you've got less than 24 hours to get all your shopping sorted.

This year's sale has given us plenty to be excited about so far, with major discounts across hundreds of products from Amazon and other retailers.

We've spotted great savings on Amazon's-own devices like Ring doorbells and Kindle deals, plus deals on subscription services, like three months of Audible for free or an extra 30-day free trial for Amazon Prime Video.

Meanwhile, our favourites outside of their branding have included £117 off the LEGO Harry Potter Hogwarts set, a half price Ninja Woodfire electric BBQ grill, 25% off Tonieboxes, and the Meta Quest 3 at its lowest price yet.

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For more recommendations and handy information, you can always trust RadioTimes.com. Our team has been dabbling in sales periods for years, and we're more than used to sifting the real deals from the duds. If you want to take a look at all the latest Prime Day offers we've found, head over to our tech section, or for now, check out this guide to when does Amazon Prime Day end, and everything you need to know about how to grab a saving.

Be sure to check out the best LEGO Prime Day deals, Amazon Prime Day TV deals and the latest on the best Prime Day PS5 deals still available. Plus, Amazon Prime Day deals that are actually worth it.

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What date is Amazon Prime Day 2024?

Amazon Prime Day poster

Amazon Prime Day 2024 lasts from Tuesday 16th July to Wednesday 17th July. That means we've got less than a day left of this year's sale.

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What is Amazon Prime Day?

You may be surprised to learn that Amazon Prime Day is actually a two-day sales event, in which hundreds of products across Amazon and other retailers are slashed in price.

The event started off in 2015 as a way of rewarding Amazon Prime members for signing up, and it remains exclusively for those who are part of the subscription service.

In the last 10 years, however, this annual sale has grown exponentially, to the point that we now have two other Prime Day equivalents running throughout the year.

What time does Amazon Prime Day 2024 end?

Amazon Prime Day will officially end at 23:59 tonight (Wednesday 17th July). So make sure there's nothing left hanging around in your basket by then.

How long do Amazon Prime Day deals last?

Amazon Prime Day will finish off at 23:59 on Wednesday 17th July. So by midnight, all the deals and savings will have disappeared like Cinderella's carriage.

Sometimes a few of Amazon's-own devices, like Fire Sticks and Kindles, stay on sale for a bit longer, but there's no guarantee and we'd definitely suggest getting all your shopping sorted before then.

Do you need to be an Amazon Prime member to get Prime Day deals?

Yes. To take advantage of Amazon’s Prime Day offers you need to be signed up to an Amazon Prime account.

The good news is you can sign up at any time over the Prime Day period. Plus you'll get a 30-day free trial to start you off.

After that, it's £8.99 a month and you get a ton of worthwhile perks like Amazon Video, Amazon Music, Prime Reading, and of course, same and next-day delivery.

To sign up, simply head over to the Amazon homepage and select 'join Prime'.

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Want to learn more about the perks of Amazon Prime? Check out the best Amazon Prime offers.

How many times a year is Amazon Prime Day?

do you have to have amazon prime for spring deal days 2024
Apos Tophy via Getty Images. apos tophy via Getty Images

Technically? Amazon Prime Day comes once a year.

But if we're being completely honest, there are two other near-identical sales periods for Amazon Prime members that run throughout the year.

If you want to put it in your calendar: First there's the Spring Deal Days in March, then there’s the current Prime Day in July, followed by a third sale in October – which last year was known as the Amazon Big Deal Days.

After all that, it's still not over as Black Friday runs across November, followed by the Boxing Day sales in December. So, even if you miss out on this year's sale there's plenty to look forward to.

Amazon Prime Day vs Black Friday: which shopping event is better for you?

Now for the big question: Prime Day vs Black Friday – which is better? As usual the answer is not as simple as it seems.

For instance, you may think that Prime Day is the longer of the two; running across two days while Black Friday is just one holiday (this year Friday 29th November). However, in the last decade Black Friday has expanded to encompass pretty much the whole of November, with deals popping up throughout the entire month.

Similarly, it's easy to say that Black Friday is across all retailers while Prime Day is an Amazon-only occasion, but this would be forgetting that most other UK shops lower their prices too at this time to compete with Amazon. This Prime Day we've seen incredible savings coming from the likes of Very, LEGO, Boots and more.

So what's the real difference? Often it's down to the products and what you're after. Unsurprisingly, Amazon Prime Day is best time to scoop up an Amazon-owned product, this year we've seen huge discounts on Amazon Echo's, Amazon Fire Sticks, Kindles, Ring Doorbells, as well as Amazon's streaming services like Prime Video and Amazon Music. It's also been a big one for kitchen appliances and homeware, like Ninja Prime Day deals, as well as toys and kids gadgets like the best Tonies Prime Day deals.

In contrast, last year's Black Friday was huge for handheld tech and gaming. We saw record-breaking discounts on the PS5 and Nintendo Switch, plus savings on everything from Samsung phones to AirPods. If that trend continues, then Black Friday will be the perfect time to pick up a new laptop, tablet, phone or games console, while Prime Day is the moment to stock up on any larger appliances or counter-top items you've had your eye on.

Best last-minute Amazon Prime Day deals you can't miss

Get three months of Audible for free

audible amazon end of summer sale
Get a whole three months of Audible for the price of an ice cream Andrew Harrer/Bloomberg via Getty Images

What's the deal: Right now, you can get three months of Audible for absolutely free. That means access to millions of books, audiobooks and podcasts for nothing. After that, it's £7.99 a month.

Why we chose it: We absolutely love Audible, it's got an unlimited library of books, audiobooks and podcasts, plus great deals running all the time. Just look at our best Audible offers page.

Get three months of Audible for free

Ninja Foodi MAX Dual Zone Air Fryer | £249.99 £159.99 (save £90 or 36%)

Ninja foodie air fryer

What's the deal: The Ninja Foodi MAX is exclusively on sale at Amazon for under £160, taking off £90 from the RRP.

Why we chose it: Our friends over at Good Food have compiled a full list of the best Ninja Prime Day deals, but so far this is our favourite. The Foodi MAX has 6 in 1 use and so much space for your cooking needs.

Ninja Foodi MAX Dual Zone Air Fryer | £249.99 £159.99 (save £90 or 36%)

Kindle Paperwhite | £149.99 £119.99 (save £30 or 20%)

Amazon Kindle Paperwhite Fabric Case | Compatible with 11th generation (2021 release), slim and lightweight, water-safe cover, Black
Amazon Amazon

What's the deal: The Kindle Paperwhite has been reduced to £119.99, down from £149.99.

Why we chose it: The Kindle Paperwhite e-reader has a 6.8-inch display, adjustable warm light for eye comfort, weeks-long battery life, and an IPX8 waterproof rating that makes it a great option for reading in bed, in the bath or, relaxing in a café.

Get up to £200 off the Samsung Galaxy Tab S9 series

samsung galaxy tab s9 fe

What's the deal: Samsung is competing with Prime Day this year by cutting the cost of the Samsung Galaxy Tab S9 range. You can now save up to £150 on the Tab S9, £120 on the Tab S9+ and £200 on the Tab S9 Ultra.

Why we chose it: Like all of Samsung's latest devices, the Tab S9 is top quality. Featuring Samsung AI, a Dynamic AMOLED 2X display, a next-gen processor for gaming and so much more, you won't want to miss a deal like this.

Take a look at the best Prime Day tablet deals.

Amazon Echo Spot | £79.99 £49.99 (save £30 or 38%)

Amazon Echo Spot

What's the deal: The new Amazon Echo Spot came out just last week, and it's already on sale for Amazon Prime members. Over Prime Day, you'll be able to get this fab speaker/alarm clock for £49.99 rather than £79.99.

Why we chose it: The new Amazon Echo Spot is a customisable smart clock as well as being a top of the range Alexa speaker. It's sleek, fun and keeps your day on track in a brand-new way.

Amazon Echo Spot | £79.99 £49.99 (save £30 or 38%)


Don't forget to look at the best Amazon Prime Day projector deals and the new Samsung Galaxy Ring release date.