The Voice UK beats Britain’s Got Talent in online buzz battle

BBC1 show wins cyber-war against ITV1 rival, with more internet searches and tweets


As well as beating Britain’s Got Talent in their head-to-head ratings battle on Saturday night, new BBC1 show The Voice UK was much more popular online than its established ITV1 rival, new figures indicate.


The Voice was the subject of 60 per cent more searches on Yahoo! than BGT, while data from Tellybug shows that Twitter users were also talking more about the BBC programme, with 130,351 tweets about The Voice during its transmission. The equivalent figure for Britain’s Got Talent was 63,639 tweets.

Tellybug figures show that, while tweets about The Voice dropped markedly once Britain’s Got Talent began on ITV1, the BBC1 singing show was still the more talked-about while the programmes were overlapping: between 8pm and 8:20pm, The Voice was the subject of 37,136 posts on the social network, compared to BGT’s 20,079.


Jessie J was the most searched-for judge across both programmes, according to Yahoo!, with David Walliams prompting the most requests among BGT judges. Alesha Dixon was the least popular judge on the search engine.