You might be wondering what an Ice Bucket Challenge is. Or why YouTube has suddenly become the place to see Chris Pratt, Robert Downie Jr and co drenched in water.
Well, forget the no-make-up selfie, when it comes to innovative ways of raising awareness and money for charity, nowadays it’s all about buckets of really very chilly water.
Celebrities across the globe are filming themselves pouring ice buckets over their heads to raise awareness and money for illness ALS, also known as Lou Gehrig’s disease and Motor Neurone Disease, a condition that attacks the spinal cord.
Here are a few of the best…
While plenty of celebrities have been quick to embrace the ice bucket, Guardians of the Galaxy star Chris Pratt tried his best to avoid his inevitable soaking. Not that it worked.
Robert Downey Jr took a swift and pretty low key approach. Like ripping off a plaster.
While Justin Timberlake and Taylor Swift got all their pals involved…
Bill Gates even built himself a fancy contraption to ease his soaking…
It doesn’t take much to get Cristiano Ronaldo to take his kit off, so naturally the football star was quick to take up his challenge. If Ronaldo gets his way, Beyonce and Jennifer Lopez will be among the next stars to douse themselves.
Never one to be outdone, Justin Beiber did it twice. Once shirtless. You know, just in case.
He also nominated Barack Obama. So watch this space…
The craze hasn’t stayed across the pond, though, with famous faces in the UK stepping up to receive their dose of icy water. Susanna Reid and Ben Shepherd even braved it live on TV this morning.
And as entertaining as it is to see celebrities soaking wet, the Ice Bucket Challenge seems to be doing good too.
“Never before have we been in a better position to fuel our fight against this disease. Increased awareness and unprecedented financial support will enable us to think outside the box. We will be able to strategize about efforts in ways that previously would not have been possible, all while we work to fulfill and enhance our existing mission priorities nationwide,” said Barbara J Newhouse, the president of the ALS Association in America, this weekend.