How to make your next taxi Optimus Prime

The leader of the Autobots is on Uber's books (if you're lucky enough to live in Dallas, Phoenix or Los Angeles...)


Hands up who’s always wanted to ride in Optimus Prime (ok, silly question). Well, you’re in luck as the leader of the Autobots has a new employer: Uber. 


Thanks to the taxi app, residents of Dallas, Phoenix and Los Angeles have the chance to pimp their commute with the ultimate ride. 

It’s pretty simple. All you have to do is download the Uber app, select the “Autobots” option, set your pick-up location and tap “ROLL OUT!” (of course)

Lucky Dallas natives got the chance to order a 15-minute lift with Mr Prime yesterday (the truck version, not the giant, heroic robot) while Phoenix residents have their turn on 19 June and Los Angeles on the 21st. 


If you are lucky enough to inhabit one of the above cities, there’s only one Optimus Prime and you’ve got a short window – 1pm to 7pm – to beat the masses and order him to your door. As for the rest of us, well, we’ll be watching on enviously…