Any murmerings that The X Factor in the UK has had its day have been silenced this morning with the news that ITV has struck a deal for three more series of Simon Cowell’s entertainment shows.
The broadcaster confirmed it would continue screening The X Factor and Britain’s Got Talent until the end of 2016, with ITV2 sister shows The Xtra Factor and Britain’s Got More Talent also staying on the air.
Cowell hasn’t appeared as a judge on the UK version of The X Factor since 2010, instead joining the American equivalent on Fox which has struggled to find an audience during its current third season and is facing rumours of cancellation.
With the confirmed departures of Gary Barlow, Louis Walsh and Sharon Osbourne at the end of the UK’s tenth run, there has been plenty of chatter that Cowell is set to return to the panel in a bid to wrestle back the Saturday night ratings crown from rival BBC series, Strictly Come Dancing.
“I am thrilled that we have extended our deal with ITV for Britain’s Got Talent and The X Factor,” said Cowell. “They have been fantastic partners and we have some exciting new plans to take the shows to the next level.”
ITV’s director of television, Peter Fincham, added, “Britain’s Got Talent and The X Factor are two of the most popular and most talked about shows on TV. They set the gold standard for entertainment production teams behind both series, and we look forward to bringing viewers more world-class entertainment for a further three years.”