Educating Yorkshire, Channel 4’s new ob-doc series set in a school, started the term with an impressive performance, as the opening episode drew an average audience of 3.3 million last night, more than doubling the channel’s average performance at 9pm-10pm, and making it the highest rated programme of the evening in that slot among 16-34-year-old viewers.
The headline figure of 3.3m, which was 14.9% of the overall available audience, includes Channel 4+1 and HD and represents a real success for the channel which has become the home of so-called fixed-rig factual shows in recent years.
Filmed at Thornhill Community Academy in Dewsbury, the series follows on from last year’s award winning Educating Essex. That show attracted only 1.6 million (including Channel 4+1) on debut.
Educating Yorkshire also performed well against the major channels, just failing to pip ITV1 which picked up 3.9 million viewers (including HD and +1) for new drama serial The Guilty, starring Tamsin Greig. This was an 18% share in the 9pm hour opposite Educating Yorkshire.
BBC1’s Celebrity Masterchef took 4.6m including HD. BBC2’s Mum and Dad are Splitting Up managed just 720,000.
Celebrity Big Brother on Channel 5 had an audience of 1.49m, also excluding HD and timeshift viewing.