Donald Trump spends $1 million exploring 2016 presidential campaign

The business mogul turned Apprentice star is considering taking another shot at the White House


Not content with heading up a multi-million-dollar business empire and ruling the roost on the original US version of The Apprentice, Donald Trump is considering a bid to become the most powerful man in the Western world, as he sizes up a potential 2016 presidential campaign.


Trump’s executive vice president and special counsel Michael Cohen first told the New York Post about the real estate billionaire and reality TV star’s interest in the future presidency, later confirming to CBS News that he had spent $1 million on an analysis of exactly what Trump would need to do in order to get on the ballot in each state and how to win over each one.

“The electoral research was commissioned,” Cohen told the New York Post. “We did not spend $1 million on this research for it just to sit on my bookshelf.”

But just how serious is Trump about moving into the White House? If he continues to pursue the 2016 Republican nomination for presidency, it would mark at least the fourth time the opinionated Apprentice star has eyed the role of Commander in Chief, having expressed an interest in running in every election from 2000 to 2012. The most recent campaign cycle left him backing out of the race against President Barack Obama and instead supporting Republican nominee Mitt Romney.

“At this point Mr Trump has not made any decision on a political run, but what I would say is that he is exactly what this country needs,” Cohen said. “The turnout at these political speeches indicates his following remains very strong and is growing.”

If given the nomination, Trump would likely be running against potential Democratic nominee Hillary Clinton.

Trump has been doing the political circuit recently, in March appearing at the Conservative Political Action Convention and last week giving a speech at a charity dinner for the Oakland County Republican Party in Novi, Michigan, to a record-breaking crowd of 2,300 people.

“Everybody tells me, ‘Please run for president. Please run for president,’” Trump said to the crowd. “I would be much happier if a great and competent person came along. I’d be happy if President Obama did a great job. I’m a Republican, but before anything, I love this country. I would love to see somebody come in who is going to be great.”

Cohen said that if Trump follows through with the presidential run, he would legally be required to turn over control of his businesses to his children or to a trust.


He might want to have his birth certificate ready just in case, too.