Gordon Ramsay, Mary Portas, Gok Wan, Kirstie Allsopp, Katie Piper and more to run Hotel GB

New series starting next month sees a host of Channel 4's lifestyle stars managing a hotel together

The restaurant’s run by Gordon Ramsay. Mary Portas has decked out the rooms, while Kim Woodburn keeps them clean. Phil and Kirstie sort out guests’ problems as maitre d’ and concierge. Gok Wan runs the bar and events. Dr Christian Jessen is in charge of the gym. Katie Piper heads up the spa and salon.


This is Hotel GB, a new series coming to Channel 4 in October, for which the full line-up has now been announced. The channel’s top lifestyle gurus – plus Hilary Devey from Dragons’ Den, who’s in charge of the hotel shop – will all work under one roof for a week, running a real working hotel. (To book your stay, email hotelguest@optomen.com or call 020 3227 5851.)

Helping people into the service industry is the aim: the hotel is to be staffed by unemployed people, with the takings going to unemployment charities, Springboard and the Prince’s Trust.

As well as mentoring their non-famous employees, the stars will be tasked with helping them into work afterwards.

Ramsay and Portas will each manage their own teams, competing to see whether boys or girls can raise the most money in each episode.

“We are all putting ourselves on the line to help kick-start careers,” Ramsay said. “Working in hospitality is high pressure and challenging at the best of times so this is going to be one interesting journey!”

Added Portas: “My team and I will deliver service with not only a smile, but innovation, brilliance, fun, entertainment and the ultimate style. So Boys, watch out…”

“I can’t wait to get stuck in,” said Gok Wan. “I’m not quite sure what to expect as events manager, but I certainly know how to put on a good do. For guests who tip generously, I might even throw in a free Gok-tail.”


Hilary Devey, who warned that the all-star format has “the potential for some dramatic clashes of egos”, said she would be helped by her experience as a customer: “I must have stayed in just about every five-star hotel in the world, but I intend for Hotel GB to be the very best. Though I will be the living, breathing embodiment of good customer service, behind the scenes, I will not suffer fools!”