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Best Amazon Black Friday deals today: AirPods, Hotel Chocolat, Ring Doorbell

Amazon is dropping deals across the site right now, with a half price tablet on offer, plus deals on AirPods and much, much more. Read on for the latest deals.

Amazon Black Friday

The Black Friday deals are here, and there are huge tech offers available all over the Amazon site right now, with discounts set to continue until Cyber Monday 2021. Our expert team will regularly update this page with all the best Amazon Black Friday deals on offer today.


Last year, Amazon was one of the most googled retailers in combination with Black Friday globally – only trailing behind Walmart. With thousands of discounts on a whole host of categories from tech to toys, we doubt that will change much this year!

There are huge price drops on Amazon devices, including the new Amazon Fire TV Stick 4K Max, now £36.99. You can also save 32% on Powerbeats Pro Wireless Earphones, now £149, and Apple AirPods Pro are the cheapest we’ve ever seen on Amazon at £185.

For pet lovers, there’s also a decent saving on the popular Furbo Dog Camera, along with reductions across Blink indoor and outdoor security cameras if you’re looking to gain extra peace of mind on home security. Philips Hue products are up to a third off. Plus, Amazon is actually beating ghd itself for some of the best ghd Black Friday deals.

So, if you plan to be shopping for tech and Christmas gifts on Amazon this year, you’re in the right place. Make the most of a free 30-day trial of Amazon Prime (renews at £7.99 per month) to get your shopping quicker.

Expert pick of the best Amazon Black Friday deals 2021

From this time last year, top products on Amazon for Black Friday included Apple AirPods, Amazon Echo devices, the Fire TV Stick 4K, and PlayStation 5.

But what about this year? Yet again, we’re seeing some fantastic offers on Amazon’s own products. Other highlights include Apple AirPods Pro, ghd discounts, a cheap Britbox offer via Amazon Prime Video Channels and a decent Apple Watch 6 saving.

Fire HD 8 32GB | £89.99 £39.99 (save £50 or 56%)

Amazon Fire HD 8 Black Friday

What’s the deal: This is a fantastic opportunity to save a huge 56% on the Amazon Fire HD 8 tablet. It’s down from £89.99 to £39.99.

Why we chose it: This is a fantastic Black Friday saving, and it’s not often we see products reduced by over 50%. If you’re on the lookout for a budget tablet, or you want to try out a tablet-style device for the first time without investing much money, then this is a brilliant option. It’s more than capable of streaming your favourite shows, playing music and acting as an e-book.

In our full Amazon Fire HD 8 review, our experts loved the 12-hour battery life and believed the tablet was fantastic value even at the original £89.99 price point. This is a very basic tablet, but it’s simple to use and still great value at this price.

Amazon Echo Dot (3rd gen) | £39.99 £18.99 (save £21 or 53%)

Amazon Echo Dot (3rd Gen)

What’s the deal: Amazon offers some of the best discounts on its own products during the seasonal sales, and this is another one, with this third-gen Echo dot now better than half price. It’s down from £39.99 to £18.99.

Why we chose it: This multifunctional smart speaker is 53% cheaper and makes a handy addition to your living room or kitchen. We gave this third-gen speaker four stars in our full Amazon Echo Dot review. It’s great value and packs decent sound quality despite its small size. While it’s no longer the latest member of the Echo Dot family, it’s still a great little speaker with solid Alexa functionality.

Ring Video Doorbell by Amazon, 1080p HD | £89.99 £67.99 (save £22 or 25%)

Ring Doorbell Black Friday

What’s the deal? Save 25% on the 2nd generation Amazon Ring HD video doorbell with advanced motion detection and get a 30-day free trial of the Ring Protect Plan.

Why we chose it: Home security is something we’re all interested in, and with Wi-Fi connectivity and a built-in rechargeable battery, the Ring video doorbell is one way to see who’s on your property before you open the door. This price excludes expert installation, which is something to be aware of before you buy.

Blink Outdoor wireless HD security camera + Echo Dot 3rd Gen bundle | £129.98 £49.99 (save 79.99 or 61%)

Blink Outdoor Wireless camera with Echo Dot

What’s the deal: Buying this single-camera system together with an Echo Dot gives you a saving of £18.99 over buying separately, and an overall saving of £79.99 this Black Friday.

Why we chose it: Link your smart home to your home security with this Echo Dot and Blink Outdoor camera bundle. We’ve chosen the single-camera option, but you can also save on two, three and four camera systems right now at Amazon.

Amazon Fire TV Stick 4K Max | £54.99 £36.99 (save £18 or 33%)

Fire TV Stick 4K Max

What’s the deal: Get the newest addition to the Amazon Fire TV Stick range for 33% less.

Why we chose it: It wouldn’t be Black Friday without an Amazon device deal. Amazon released the Fire TV Stick 4K Max in October 2021 as the most premium model in the series, boasting it to be 40% more powerful than the Amazon Fire TV Stick 4K. This is only the second price drop we’ve seen on the new, more powerful streaming stick.

AirPods Pro (2021) with MagSafe charging case | £239 £185 (Save £54 or 23%)

AirPods Pro Black Friday deal

What’s the deal: Bag £4o off the Apple AirPods Pro. Now £199, they come with a MagSafe charging case and Active Noise Cancellation.

Why we chose it: Apple AirPods are always high in demand for Black Friday, and it’s one of the only times of the year where we see substantial discounts. This is the cheapest ever Amazon price for the premium model in the AirPods series.

Apple Watch Series 6 GPS, 44mm PRODUCT(RED) | £409 £309 (save £100 or 24%)

Apple Watch 6

What’s the deal: This is a decent discount on the larger 44mm Apple Watch Series 6.

Why we chose it: We rated this product 4.5 stars out of 5 in our Apple Watch 6 review, where we tried out the new ECG (electrocardiogram) and blood oxygen monitoring functions. These were the main upgrades to the previous Apple Watch SE model. Can’t decide on a model? Head to our Apple Watch 7 vs Apple Watch 6 guide.

Garmin Fenix 6 Pro GPS watch | £599.99 £220.99 (save £220 or 37%)

Garmin Fenix 6 Pro GPS Watch

What’s the deal? Save a huge £220.99 on one of Garmin’s truly versatile multisport watches.

Why we chose it: This Garmin has a battery life of 14 days. Compare that to your other devices that have Bluetooth, ANT+ and Wi-Fi connectivity, and you start to understand just how useful a companion this intelligent GPS Pro watch could prove to be when you’re out and about.

Furbo Dog Camera | £245 £129 (save £116 or 47%)

Furbo dog camera Black Friday

What’s the deal: The fairly pricey Furbo Dog Camera is seeing a 23% saving, making it a little more affordable this Black Friday.

Why we chose it: This popular treat throwing camera was featured on For the Love of Dogs and is seeing a decent discount at Amazon. It’s a great (albeit generous) gift for dog lovers. It’s easy to set up and can also notify you when your dog is barking, or a person enters the frame.

Philips Hue White and Colour Ambiance Starter Kit | £129.99 £84.99

Philips Hue Black Friday

What’s the deal: A 35% discount on everything you need to get started with smart lighting.

Why we chose it: This is a great way to dip your toe into the world of smart lighting at a more affordable price. The starter kit contains two White and Colour Ambiance B22 bulbs, Hue Button and Bridge. The Bridge connects to your router so you can control the lights from the Philips Hue app on your smartphone. Our favourite feature? Syncing your lights to your favourite films for a more immersive movie experience.

ghd Platinum+ Professional Smart Hair Straighteners | £189 £151.20 (save £37.08 or 20%)

ghd platinum+ black friday

What’s the deal: Save over 15% on one of the most premium ghd models.

Why we chose it: ghd straighteners remain ever popular. The Platinum+ straightener adapts its temperature to meet your hair’s needs by monitoring heat 250 times per second. The wishbone hinge aids those who also wish to flawlessly curl or wave their tresses. Other ghd models are on sale, but this is our premium pick.

Fitbit Versa 2 smartwatch | £199.99 £99 (save £100.99 or 50%)

Fitbit versa 2 black friday 2021

What’s the deal: Amazon has cut the cost of the Fitbit Versa 2.

Why we chose it: This is the lowest ever price on Amazon for the Fitbit Versa 2. Generally, the RRP is now considered to be £149.99, but that’s still a good saving of a third and cheaper than at Fitbit itself. This model has a 4+ day battery life, but if you’re looking for GPS included, opt for the Versa 3 (now £167.44, was £199.99).

Hotel Chocolat The Selectors Collection, Tipsy | £24 £19.10 (save £4.90 or 20%)

Hotel Chocolat The Selectors, Tipsy

What’s the deal: Six trays of six Hotel Chocolat Tipsy chocolates for 20% less.

Why we chose it: Hotel Chocolat has its own Black Friday sale but doesn’t currently feature any reductions on Tipsy truffles, so this is a great opportunity to save on the brand’s whisky, gin, pink champagne, salted espresso martini, cream liqueur and rum truffles this Black Friday. Wrapped in trays of six each, these would make excellent stocking fillers for adults.

Get three months of Amazon Prime Video Channels for 99p per month

amazon channels offer

What’s the deal: Sign up for either BritBox, Shudder, Acorn TV, BFI Player, Sundance Now, Hallmark TV or MUBI via Amazon Prime Video Channels for just 99p per month for three months.

Why we chose it: Amazon Prime Video Channels expands your Prime Video membership, giving you access to yet more great content. The last time we wrote about this offer, Britbox wasn’t included, so we’re pretty excited at the thought of all those classic boxsets for 99p per month (usually £5.99 per month). The Vicar of Dibley, here we come!

instax mini 11 bundle | £113.99 £77 (save £36.99 or 32%)

instax mini 11 Black Friday

What’s the deal: Save a third on this instax mini 11 bundle, which comes packed with accessories and extras.

Why we chose it: This bundle has never been cheaper at Amazon. It really is good value and includes an ice white instax mini 11 instant camera, ten shots of film, a camera case, a mini photo album, display stickers and batteries. This model also includes a pull-out selfie lens for those close up shots, which is a great addition compared to older models. All in all, it’s a great gift for a great price.

Sennheiser Momentum True Wireless Earbuds | £279 £179 (save £100 or 36%)

Sennheiser wireless earbuds black friday deal

What’s the deal: Now £179.99, these Sennheiser wireless earbuds currently have a saving of £92.01. Amazon has a great price on this rarely discounted model. Although, worth noting that some retailers state the RRP as £249.

Why we chose it: In our Sennheiser Momentum True Wireless 2 Earbuds review, we gave these wireless earbuds 4.5 stars out of 5. Our reviewer particularly liked their comfortable fit, brilliant sound quality and battery life that lasted up to seven hours on a single charge. We gave the earbuds a spot in our best wireless earbuds list as the top premium model we have tested.

Get three months of Audible for 99p | £7.99 per month

Thomas Trutschel/Photothek via Getty Images

What’s the deal: You can currently sign up for Amazon’s audiobook service, Audible, for just 99p for three months. The first month costs 99p, while the second and third are free.

Why we chose it: Audible is home to thousands of audiobooks with current bestsellers, including The Thursday Murder Club by Richard Osman, Atomic Habits by James Clear, plus the Harry Potter series. This deal saves you £22.98 over three months, since the normal cost is £7.99 per month, so you can try out the service in a really affordable way.

Kindle Paperwhite | £149.99 £79.99 (save £70 or 47%)

Kindle Paperwhite deal

What’s the deal: Save £70 (47%) on the Kindle Paperwhite. The 32GB Wi-Fi Kindle is the cheapest we’ve ever seen.

Why we chose it: We’ve never seen this Kindle cheaper on Amazon, making it an attractive Christmas gift idea. Top features include it being waterproof, boasting a 6-inch display and a built-in adjustable light that lets you read indoors and outdoors, day and night.

ASUS Chromebook | £329.99 £295.34 (save £34.65 or 10%)

ASUS Chromebook

What’s the deal: This ASUS Chromebook had its price slashed from £329.99 to £199.99 earlier this week. However, at £295.34, it’s still a fantastically affordable option if you’re looking for a new basic laptop.

Why we chose it: This is a great value offering. Yes – it’s not the most powerful laptop out there, with 4GB of RAM and 64GB of storage, but it’s a great option for basic computing. It could be a good option for students who need an affordable laptop for university.

Razer BlackShark V2 X | £59.99 £35.99 (save £24 or 40%)

Razer BlackShark V2 X

What’s the deal: This gaming headset from Razer is reduced from £59.99 to £35.99 as part of Amazon’s Black Friday offering.

Why we chose it: Razer is one of the top brands for gaming peripherals, and this headset will make a fantastic accessory for any keen gamer.

Far Cry 6 (PS5) | £54.99 £39.99 (save £15 or 27%)

Far Cry 6

What’s the deal: This is a great discount on the latest addition to the popular open-world shooter series, Far Cry. Now down to £39.99 from £54.99.

Why we chose it: It’s one of the most-talked-about new games out there right now, and this is a great opportunity to get Far Cry 6 for less.

More Amazon Black Friday deals:

What types of deals does Amazon this Black Friday?

It’s also worth bearing in mind that there are several different types of deals live during Amazon’s seasonal sales. They’re explained below.

  • Lightning deals require buyers to act fast. Many of the best prices offered during the sales period come in the form of lightning deals, but they’re short-lived, lasting for just a couple of hours.
  • Deals of the day are similar to lightning deals in that they last for a limited period. However – as it says in the name – they last a whole day rather than a few hours.
  • Amazon’s best deals are another limited deal, but they can run for up to two weeks.
  • Price discounts can run for up to a year but are often smaller discounts than the deals listed above. They don’t meet Amazon’s minimum discount threshold to be classified in one of the above categories.
  • Coupons can offer money off Amazon products but must be clicked on by the user on the product page in order to be used.

What’s the difference between Black Friday and Amazon Prime Day?

Amazon Prime Day is an exclusive sale for Amazon Prime members, hosted by and on Amazon’s own website. Prime Day only takes place online, whereas Black Friday is an online and in-store event (where the retailer has a physical presence), and a whole host of retailers take part.

Is Prime Day better than Black Friday on Amazon?

The first thing to note in the Prime Day vs Black Friday debate is that you can only make Prime Day savings if you’re an Amazon Prime member, whereas Black Friday deals are accessible by everyone and don’t only take place on Amazon’s site.

Amazon was one of the first-movers in introducing Black Friday to the UK – the sales were originally an American phenomenon – but now there is healthy competition among a huge range of retailers for your custom. Take a look at our pages on John Lewis Black Friday deals and Currys Black Friday deals for some great examples and some big savings.

Will there be another Amazon Prime Day in 2021?

Normally Amazon only holds one Prime Day event per year, but one report – from Recode – suggested there may be another this year. That remains a rumour, and at this point, it feels very, very unlikely considering there’s so little time left in the year between Black Friday and the inevitable Christmas sales. Keep your eyes peeled, though, because Amazon Prime Day is always chock full of fantastic tech deals.

To get the full lowdown on the chances of another Prime Day in 2021, take a look at our in-depth guide to Amazon Prime Day. We’ll be updating that page if we get any further information on the next Prime Day. The last one took place in June 2021.

Read more on Black Friday

Our team will be closely monitoring deals on Amazon during Black Friday and Cyber Monday this year to bring you the best offers and discounts. For more on the busy sales period as it unfolds, check out our comprehensive deals coverage:


For the latest news, reviews and deals, check out the RadioTimes.com Technology section.