Those bicycle-riding BBC1 midwives know how to make an entrance, don’t they?
As Jenny, Chummy, Trixie and co returned to our TV screens for the series three premiere, almost 10 million period drama fans tuned in making Call the Midwife the weekend’s most watched programme.
According to overnight figures, the show, which is based on the memoirs of midwife Jennifer Worth, enjoyed an average of 9.6 million viewers, which is a record for the period drama. Last year’s series two opening episode pulled in 9.3 million period drama fans.
Last night’s episode saw the East End midwives move to new premises following the demolition of their home during the Christmas special, while new mum Chummy returned to work and the women were puzzled by a medical condition.
Heidi Thomas’ period drama, which secured a 36.1% audience share between 8:00pm and 9:00pm, was up against Snooker on BBC1, All Star Family Fortunes on ITV, Speed with Guy Martin on Channel 4 and Reese Witherspoon film Legally Blonde on Channel 5.
Later in the evening, returning drama Mr Selfridge and new BBC1 series The Musketeers didn’t fare so well. Mr Selfridge pulled in 5.3 million while The Musketeers managed an average of 7.4 million.
Call the Midwife series three continues on Sunday at 8:00pm on BBC1