Kicking off on BBC One tonight is The Apprentice, with 18 new candidates ready to prove they've got what it takes to win Lord Sugar's £250,000 investment.


From pre and post-natal fitness coach Sam Saadet and entrepreneur Tre Lowe to dentist Dr Paul Midha and mortgage broker Raj Chohan, there is an eclectic mix of businessmen and women heading into the boardroom this year – with Lord Sugar's aides watching their every move.

Someone who is incredibly familiar with the process is Tim Campbell, season 1 winner turned aide to Lord Sugar on The Apprentice. Campbell replaced Claude Littner in 2022 and has continued to do so.

Tasked with being "emotionless" as he watches the candidates win or lose money, here's everything you need to know about Tim Campbell on The Apprentice 2024.

Who is Tim Campbell?

Tim Campbell won the first ever Apprentice back in 2005, landing a £100,000-a-year job with Lord Sugar's firm Amstrad. He left two years later to found the Bright Ideas Trust, a charity which helps young people to set up their own businesses.

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He is also the co-author of one of Amazon's Top 10 business books for 2010, What's Your Bright Idea?.

In 2012, Tim received an MBE for Enterprise Culture and currently runs his own digital marketing agency, Marketing Runner.

Tim Campbell's social media

Age: 46

Instagram: @timcampbell_mbe

Twitter: @TC_MBE

What is Tim's role on The Apprentice?

Former Apprentice winner and entrepreneur Tim Campbell joined the show in 2022 as Lord Sugar's brand new boardroom aide, replacing Claude Littner for the season.

Campbell will once again take on the role of aide in season 18, replacing Littner, who has confirmed he will be back during the interviews process.

Littner confirmed this on his X (formerly known as Twitter) account, after fan asked if he would be returning. "Back for the interviews," he wrote in response.

What is Tim Campbell’s net worth?

Baroness Karren Brady, Lord Alan Sugar, Tim Campbell. They re all stood side-by-side looking into camera, with the London skyline behind them
Baroness Karren Brady, Lord Alan Sugar, Tim Campbell. BBC/Naked BBC/Naked

Campbell’s net worth is not known.

However, his digital marketing company Marketing Runners was removed from the Companies House register in 2022, according to The Times.

Meanwhile, the charity Bright Ideas Trust – which Tim established to help disadvantaged young people through entrepreneurship – was dissolved last year.

Tim told The Times: "I've had experiences of things not going the way that you plan. Anyone who puts a business plan together, and [says] it manifests itself in exactly that way... they're either very fortunate or they're not telling you the 100 per cent truth."

Who is Tim Campbell’s wife?

Tim Campbell is married to his wife Jasmine, who he regularly posts on his Instagram.

A recent post shows the pair in a swimming pool, alongside the caption: "When your kids catch you crushing on your wife… I hope they aspire for what they see."

The pair have two children together, Kayla and Aaron.

The Apprentice airs on Thursday 1st February at 9pm on BBC One and BBC iPlayer.

Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide for more to watch.


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