Kicking off on BBC One tonight is The Apprentice – BBC One's long-running reality competition which will see 18 new candidates vie for Lord Alan Sugar's time and money.


From financial controller Denisha Kaur Bharj and salon owner Dani Donovan to senior sales representative Simba Rwambiwa and antiques entrepreneur Gregory Ebbs, there's an eclectic bunch entering the notorious boardroom this year - and with Lord Sugar's aides watching their every move, they're not in for an easy ride.

Someone who knows all too well about the Apprentice experience is Tim Campbell, the season 1 winner who replaced Claude Littner last year and will be back to do the same again in 2023.

While Claude will be appearing in the first episode, he is taking on a reduced role in the new season due to "medical issues" – and Campbell is set to fill in again for the businessman.

Here's everything you need to know about Tim Campbell as he prepares to step in for Claude Littner on The Apprentice 2023.

Who is Tim Campbell?

Tim Campbell won the first ever Apprentice back in 2005, landing a £100,000-a-year job with Lord Sugar's firm Amstrad. He left two years later to found the Bright Ideas Trust, a charity which helps young people to set up their own businesses.

He is also the co-author of one of Amazon's Top 10 business books for 2010, What's Your Bright Idea?. In 2012, Tim received an MBE for Enterprise Culture and currently runs his own digital marketing agency, Marketing Runner.

Tim Campbell's social media

Age: 45

Instagram: @timcampbell_mbe

Twitter: @TC_MBE

What is Tim's role on The Apprentice?

Former Apprentice winner and entrepreneur Tim Campbell joined the show last year as Lord Sugar's brand new boardroom aide, replacing Claude Littner for the season.

While Claude will be back for the first episode and interview stage of season 17, Tim will be filling in for him in his absence, with Lord Alan Sugar explaining that he took a step back from the show due to "medical issues".

"Unfortunately, Claude suffered some medical issues and so I was asked to think of someone else – and who better than somebody who's actually been through the process," he said, referring to Campbell.

He will join Karren Brady in scrutinising the fresh batch of candidates as they take part in a series of tasks and battle it out in the boardroom to impress Lord Sugar and win a £250,000 investment in their business.

What is Tim Campbell’s net worth?

The Apprentice advisors Karren Brady and Tim Campbell with Lord Sugar
The Apprentice advisors Karren Brady and Tim Campbell with Lord Sugar BBC

Campbell’s net worth is not known.

However, his digital marketing company Marketing Runners was removed from the Companies House register last year and had only £5 of assets at the end of 2019, according to The Times.

Meanwhile, the charity Bright Ideas Trust – which Tim established to help disadvantaged young people through entrepreneurship – was dissolved last year.

Tim told The Times: “I’ve had experiences of things not going the way that you plan. Anyone who puts a business plan together, and [says] it manifests itself in exactly that way... they're either very fortunate or they're not telling you the 100% truth."

Who is Tim Campbell’s wife?

Tim Campbell is married to his wife Jasmine, who he regularly posts on his Instagram.

A recent post shows the pair in a swimming pool, alongside the caption: “When your kids catch you crushing on your wife… I hope they aspire for what they see.”

The pair have two children together, Kayla, 21, and Aaron, who is 13.

The Apprentice airs on 5th January at 9pm on BBC One and BBC iPlayer. Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide for more to watch.


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