Who is Frederick Afrifa? The Apprentice 2025 candidate and motivational speaker
Frederick has his eyes on the prize.

Lord Sugar and his trusted advisors are back for another episode of The Apprentice, as the candidates are tasked with creating a new educational banking app and accompanying money box for six-to-nine-year-olds.
The candidates must then pitch their product to industry heavyweights as they all vie for the chance to take home the biggest investment.
One of the candidates still being put through his paces is Frederick Afrifa, who sees The Apprentice as the "ultimate test" to showcase his communication skills.
As we wait to find out how Frederick fares in this task, here's everything you need to know about The Apprentice 2025 contestant.
Who is Frederick Afrifa?

Occupation: Motivational speaker and former athlete
Location: Milton Keynes
Frederick Afrifa is a motivational speaker and former Italian national track star, who has dedicated his career to helping others overcome their fear of public speaking.
After experiencing first-hand the boost in confidence that strong communication skills can offer, Frederick is on a mission to win The Apprentice 2025.
Having helped over 10,000 professionals and entrepreneurs through his work, Frederick isn't just after the money Lord Sugar has to offer, he wants to change people's lives for the better.
What is Frederick Afrifa's business plan?
Frederick wants to expand his communication skills company "with the purpose to help more professionals and entrepreneurs with their confidence when speaking".
Does Frederick Afrifa have social media?
Yes he does! Frederick has quite the large following on Instagram already, boasting just under 13,000 followers at the time of reporting.
You can follow Frederick on Instagram via the handle @f17_afrifa.
Read more on The Apprentice 2025 contestants:
- Amber-Rose Badrudin
- Anisa Khan
- Aoibheann Walsh
- Carlo Brancati
- Chisola Chitambala
- Dean Franklin
- Emma Rothwell
- Emma Street
- Dr Jana Denzel
- Jonny Heaver
- Jordan Dargan
- Keir Shave
- Liam Snellin
- Max England
- Melica Moshiri
- Mia Collins
- Nadia Suliaman
The Apprentice continues on Thursdays at 9pm on BBC One and iPlayer.
Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what else is on. For more from the biggest stars in TV, listen to The Radio Times Podcast.
Authors

Katelyn Mensah is the Senior Entertainment Writer for Radio Times, covering all major entertainment programmes, reality TV shows and the latest hard-hitting documentaries. She previously worked at The Tab, with a focus on reality TV and showbiz news and has obtained a BA (Hons) in Journalism.