Emma has spotted a gap in the market, but will that impress Lord Sugar?
As we head into the eighth week of The Apprentice, the competition has grown more competitive than ever, as the 10 remaining candidates will continue to remain the running to become Lord Sugar's next business partner.
One of those candidates is Emma Street, who viewers have noticed they haven't seen much of in recent episodes, with the candidate often being rather quiet during some tasks.
Emma has found a gap in the market she hopes she can work on with Lord Sugar, and will be hoping to remain in the competition for another week to get that business plan to him.
As she returns to TV screens tomorrow night, read on for everything you need to know about Emma Street.
Occupation: Corporate project manager
Location: London
Emma Street is a corporate project manager from London who is no stranger to "pushing her body to the limit".
It's Emma's love for fitness that revealed an "exciting emerging market in the world of health takeaway coffee".
As for the business side of things, Emma's role in technology consultancy has seen her deliver her biggest success to date, which she notes as "successfully contracting and executing the delivery of a six-figure project, supporting the client in their cloud migration initiatives to drive technological innovation".
Emma wants to "redefine coffee culture for the next generation" through blending "functional health with takeaway coffee" and she's after Lord Sugar's investment to help her do it.
"As a coffee and fitness obsessed Gen Z, the most apparent gap in the marker to me is the accessibility to takeaway coffee that adds to your health, rather than detracts from it," she said.
Emma believes her business plan "targets a true gap in the market" and with a five-year plan to kickstart the business, she wants to team up with Lord Sugar to "disrupt the coffee culture".
Yes! Emma can be found on Instagram via the handle @_emma_street_.
Sharing the news that she was set to appear on the show, Emma said: "Who knew a message from my dear mother could have sparked my application to take part in one of THE most competitive business shows on TV?"
Read more on The Apprentice 2025 contestants:
The Apprentice airs on Thursdays at 9pm on BBC One and iPlayer.
Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what else is on. For more from the biggest stars in TV, listen to The Radio Times Podcast.
Katelyn Mensah is the Senior Entertainment Writer for Radio Times, covering all major entertainment programmes, reality TV shows and the latest hard-hitting documentaries. She previously worked at The Tab, with a focus on reality TV and showbiz news and has obtained a BA (Hons) in Journalism.
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