Former MasterChef host Loyd Grossman (pictured) and food writer Tom Parker Bowles - son of the Duchess of Cornwall - are set to be announced as two of the judges in Simon Cowell’s upcoming new cookery talent show Food, Glorious Food.
Described as “the Antiques Roadshow of food”, the series will see a panel of experts, including Grossman and Parker Bowles, travelling to rural venues and events such as agricultural fairs to give their verdicts on home cooking brought in by local people. The first episode will visit The Kingsbride Show in Salcombe, Devon.
Four to five judges are expected to be involved in appraising the food, with each likely to bring their own areas of culinary expertise to the process.
Food, Glorious Food! - a joint production between Simon Cowell's company Syco and Optomen, which makes Ramsay's Kitchen Nightmares - is billed as "the biggest ever search for Britain's best-loved recipe" and was inspired by Cowell’s self-confessed love of home-cooked food such as pasties, shepherd's pie and his mum's roast potatoes.
Although Cowell will not appear on the show he is said to have been heavily involved in planning it and helping to select the judges.
“Simon has a huge role,” an insider told RadioTimes.com. “It’s a Syco show, it’s Simon’s company – as everyone in the business knows, Simon’s not exactly a hands-off boss.”
An ITV spokesperson said of Food, Glorious Food, "It's about home cooking, it's about the best of British, it's about the recipes your mum passed down or your granny used to cook or you use to impress your girlfriend."
According to the show's website it will "scour the country in search of one very special dish that everyone across the UK will, for the first time ever, be able to buy and eat."
The winner will see their dish on the shelves of M&S stores across Britain and will take home a "mouth-watering" prize of £20,000.
The remaining judges and the show's presenter are yet to be named.