BBC3’s new logo has taken some branding tips from W1A

Paging Siobhan Sharpe of perfect Curve…


BBC3 has unveiled a new logo – basically some Roman numerals mashed with an exclamation mark – and we can’t help but feel it looks a bit familiar. Namely, it closely resembles a redesign of a logo created in BBC parody W1A, pitched to the Corporation by Jessica Hynes’ nightmarish Head of Brand Siobhan Sharpe.


Maybe the meeting for BBC3’s new look went a little bit like this…

Or maybe the BBC3 team just took a bit of inspiration from the scene, as their own twitter account has suggested.


They say the truth is stranger than fiction – but sometimes they’re just really, really similar.