Apple Black Friday deals 2020: Cheap AirPods, Apple Watch offers and best Macbook and iPad discounts

Apple doesn't do Black Friday deals itself, but retails have dropped prices on iPhones, iPads, Apple Watches and Macbooks - we've checked the best prices and Apple deals.

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Apple Black Friday deals

Black Friday is a matter of days away. Although Apple itself doesn’t get in on the sales action at this time of year, that doesn’t mean you won’t find its products on offer elsewhere.


With multiple retailers dropping prices, you’ll find all sorts of Apple products among the Black Friday deals out there. So far, we’ve found everything from Macbook discounts to iPhone Black Friday deals already live.

As to be expected, the price drops we’ve found are mostly on older-generation devices. Apple has launched many new products in 2020: the new iPhone 12 and Pro, Apple Watch Series 6, the bonus SE editions of the Apple Watch, the extra iPhone Mini and and Pro Max, plus two new iPads and a new Mac. No longer top-of-the-range, their predecessor are often the first items to be discounted.

So what are the Apple Black Friday highlights so far? The 12.9-inch, 265GB 4th-generation iPad Pro is £990.20, down from £1,069 at Amazon right now. You can also pick up an iPhone 11 64GB contract with 100GB of data for just £34 a month. AirPods are also seeing decent discounts: the cheapest deal we’ve seen for the AirPods Pro is £199 at Very.

Scroll down for our pick of the best Apple Black Friday deals out there. We’re keep this page fresh with all the latest deals – if Apple deals are on your radar this Black Friday, be sure to come back.

Best Apple Black Friday deals 2020

If you don’t fancy searching the web for the best Apple deals, don’t worry, we’ve done the hard work for you. Here are the cheapest Apple deals on popular products for Black Friday 2020:

Does Apple do Black Friday deals?

Apple doesn’t take part in Black Friday sales through discounts like most retailers. But from 27 November (Black Friday itself) to 30 November (Cyber Monday), the Apple Store will run a Shopping Event in which you can pick up an Apple Store Gift Card of us to £120 which any purchases you make.

Being frank, the Apple deals you’ll see over Black Friday are rarely the best ones out there. That’s mainly because Apple abstains from holding its own sale, but if you are keen on a particular product you may strike lucky, Apple AirPods last year were a must-buy for example. For 2020 – given the year we’ve had – it seems retailers want to spread a bit of good cheer with deals on the newest models with iPads discounted already.

Read on for the best Apple deals across the retailers who are taking part in the Black Friday fun.

iPhone Black Friday deals

iPhone 11 deals
Fone House

At long last, the iPhone 12 has been announced and is available to buy – although there aren’t as many significant deals on the new smartphone. The biggest savings can instead be found on the older models – the iPhone 11, in particular, has had a bit of a price chop:

iPhone 11 Black Friday deals

iPhone SE Black Friday deals

iPhone XR Black Friday deals

iPhone 12 Black Friday deals

With the new iPhone 12 finally here, and considering that it will be unlikely to be in any substantial Black Friday offer, we have taken a look around to see some of the best deals you can get for it now- in all the different models that it is available in.

iPhone 12 SIM-free deals

AirPods Black Friday deals

Apple Airpods

AirPods were one of the most sought-after items last Black Friday with discounts across the board, and also saw 20% off on Prime Day earlier this year. However, there’s no need to wait for a sales event for a deal – you can get a discount on AirPods right now:

iPad Black Friday deals

Apple iPad Air

It’s been a busy few months for iPad fans, with not one, but two brand new models announced: the iPad 8 and the iPad Air 4. While it’s often the older models rather than the newer releases seeing these deals there’s already discounts on the new iPad Pro:

iPad Pro Black Friday deals

Deals on other iPad models

Apple Watch Black Friday deals

Apple Watch SE

The Apple Watch also saw two new releases in a year for the first time, with a budget Apple Watch SE also dropping along with the expected Apple Watch Series 6. Thankfully that means the SE can already be bought at some great prices, but the older Series 3 remains enduringly popular too:

MacBook Black Friday deals

MacBook Black Friday Apple deals

Earlier in November, Apple announced the release of new MacBook Air, Pro and Mini models. Naturally, this means that we can expect the older MacBooks to drop in price as we navigate through the Black Friday sales. Here are the cheapest MacBook Black Friday deals we have found:

HomePod Black Friday deals

HomePod Mini
The new Apple HomePod Mini

While the news may have been dominated by the new iPhone and iPad releases, Apple also recently launched the HomePod Mini, a smaller, cheaper version of their HomePod smart speaker. At £99, the Mini is much more affordable than its larger counterpart, but the original HomePod may now see some discounts as a result…

Which retailers have Apple Black Friday deals in the UK?

Although the Apple Store doesn’t run Black Friday sales, the brand doesn’t completely forego the deals action. Instead, the Apple Store offers gift cards rather than discounts when you buy regularly priced items with them – you’d get a £20 gift card with an iPhone for example.

Apple are running a similar promotion from 27 to 30 November, but those looking for an actual discount on an Apple product will have to look elsewhere. Thankfully, several other retailers have offered Black Friday discounts on Apple tech in previous years, including the following brands:

How to get the best Apple Black Friday deals

  • Check the price – Retailers can sneakily raise the prices ahead of Black Friday so the discount seems bigger, so know the true worth of the product you’re buying.
  • Look out for bundles – AirPods and even Apple Watches are offered regularly as bundles with mobile phones, so it’s worth checking phone deals if you’re also after a new mobile.
  • Keep the receipt – Apple’s devices are some of the most sought-after devices on Black Friday, so you may well find a better deal later on.
  • Check our pages – We have a dedicated iPhone Black Friday deals page, which we will keep regularly updated up to and during Black Friday.

If you’re looking at buying from Amazon we’d recommend getting Amazon Prime or signing up for a free trial. Amazon holds Lightning Deals which run for just a few hours and only offer limited stock. If you sign up to Prime you get access to the deals half hour before the normal buying public – which could make all the difference for popular items such as Apple products.

If you’re specifically looking for an iPhone with a contract, then or Carphone Warehouse are your best bet for cheap monthly prices.

Should I trade in my old iPhone?

Some retailers will offer you the chance to trade in your old handset, effectively bringing down the price. How much you will get for your device will vary depending on what model you have:

  • iPhone XR – up to £290
  • iPhone XS Max – up to £470
  • iPhone XS – up to £390
  • iPhone X – up to £310
  • iPhone 8 Plus – up to £250
  • iPhone 8 – up to £180
  • iPhone 7 Plus – up to £180
  • iPhone 7 – up to £100
  • iPhone 6 Plus – up to £90
  • iPhone 6 – up to £60

Remember to check with the retailer before trading in as the prices can vary.

Should I wait for Black Friday for an Apple deal?

It’s a tricky question. The Apple Store may not offer any discounts – but there are plenty of other places to get a cheap iPhone or a budget MacBook on Black Friday.

After their popularity last year, Apple AirPods were always going to be on sale (around the £129 mark) for those who missed out, as well as Apple’s MacBook and iPad family of devices.

The most sought-after products will likely be the new 2020 releases, which include (wait for it) the iPhone 12, iPad 8, iPad Air 4 (we’ve already seen price cuts), and Apple Watch Series 6. This also includes the iPhone SE and Apple Watch SE – which launched at a surprisingly cheap cost – meaning you could get some new Apple tech at ridiculously cost.

iPhone SE pre-order deal

While the new tech will likely see some decent discounts, it will be the older models however that see the biggest savings – expect the now-outdated iPhone 11, iPad Air 3, and iPad 7, for example, to receive the greatest price drops.

Last year also saw some incredible savings on Apple Watches if you don’t mind getting an older model – the Apple Watch Series 3 went as low as £159 on Wowcher.

Will the iPhone 12 be on sale for Black Friday?

It took a little longer than usual, but Apple finally unveiled the iPhone 12 – and not one, not two, but four models, namely the iPhone 12 Mini, the iPhone 12, the iPhone 12 Pro, and the iPhone 12 Pro Max. They’re sure to be among the most sought-after items this Black Friday – especially if discounted.

While it seemed unlikely, retailers seem to be getting into the Christmas spirit with a few discounts cropping up already.

The delayed launch of the iPhone 12 means the smartphone has only been on the market for barely a month before Black Friday so this was far from expected. Don’t get too excited though, most deals are contract deals than handset deals.

The iPhone 12 Mini and Pro Max were also delayed until 13th November, barely two weeks before Black Friday – so if demand is high there may be few left in stock by the time the sale starts – and it seems that they are selling fast already.

There may still be good deals in terms of bundles – AirPods, Apple Watches, and streaming services are often freebies with new mobiles – just not the huge price drop some will have been hoping for.

If you want to get your iPhone 12 order in early just in case, you can see our iPhone 12 deals.

Last year’s Black Friday Apple deals

Last year AirPods were all the rage and the focus of a price war, with iPhones, MacBooks, and Apple Watches also up for grabs. See below:

  • Apple iPhone 11 64GB in red was on  for £33 a month, £89 upfront – you get 60GB data, unlimited texts and minutes.
  • The iPhone XR 128GB was on Fonehouse for £41 for 24 months
  • Wowcher‘s Black Friday and Cyber Monday deals included Apple MacBooks, iPads, and earphones. Some of the best deals include a refurbished Apple iPad 3 for £109 instead of £350 and Apple compatible earphones (£11.99 down from £59.99.)

Read more on Black Friday

Feeling some Black Friday fatigue already? No need to worry – we’ve compiled all the very best deals for each retailer into one place. See our Black Friday guides below:

Want more offers? Keep checking our Black Friday deals 2020 guide as we work hard to source and research the best and cheapest deals for you. We’ll also have all the latest news from our experts in the lead up to Black Friday and Cyber Monday. For more tech deals check out the technology section.


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