BritBox UK has now been fully absorbed into ITVX, marking the end of the standalone service.


BritBox UK was launched in 2019 as a joint venture between the BBC and ITV in a bid to compete with the likes of Netflix and Amazon, with ITV later buying the BBC out of its share in the UK business.

When ITVX launched in 2022, all of BritBox's content was absorbed by ITVX Premium, but subscribers were able to continue using the separate app and website.

However, BritBox was revealed to be shutting down in early February.

ITV's CEO, Carolyn McCall, said at the time that the move comes as part of ITV's plans to streamline its services.

More like this

"In 2024, the BritBox UK service on Amazon Prime Video Channels and the BritBox UK standalone app will close as we further simplify our offering," McCall said.

"This will consolidate all our subscribers under one ITVX Premium brand and will give us complete ownership of the subscriber base," she added.

"The closure of these services is expected to impact subscriber numbers and subscription revenues in 2024."

With all the changes going on, subscribers may be wondering just how exactly they can watch BritBox content. Read on for everything you need to know.

How can I watch BritBox?

The only way you’ll be able to watch BritBox as a subscriber is on ITVX from now onwards.

Your BritBox subscription will have automatically been switched over to an ITVX Premium subscription, where you'll have access to the full ad-free library of BritBox content.

To start watching, you need to sign into ITVX or set up a new password if you're new to ITVX.

Will the BritBox price remain the same?

Yes, ITV has confirmed that the price – £5.99 per month or £59.99 per year – will remain the same.

Read more:


Visit our Drama hub or find something to watch now with our TV Guide and Streaming Guide. For more from the biggest stars in TV, listen to The Radio Times Podcast.