Big-budget games for the current generation have already crept up in recent years, and often cost £60-£70. We still remember coughing up £40 for games on the Xbox 360.
When adjusted for inflation, however, £40 in 2005 would be equivalent to £67.60 today.
That checks out. What doesn't are the rumours that GTA 6 will cost more than double that, based on what GTA publisher Take-Two said in a recent earnings call.
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When looking at how the graphics have improved since GTA V, how big and detailed the GTA 6 map is and how lifelike protagonist Lucia looks, it's easy to see why many are worried about how Rockstar is going to recoup the development costs.
It's not all doom and gloom (and hopefully not for GTA 6 on PC), however, as we'll go over just down below. Without giving anything away, we doubt you'll be forking out triple digits for the base game, but you could may well over the years on GTA 6 Online!
Why are people talking about the GTA 6 price?
People are talking about the GTA 6 price because of comments made by Take-Two Interactive CEO Strauss Zelnick, who suggested that games should be valued individually based on the "expected entertainment usage".
As part of a Take-Two Interactive Earnings Call, Strauss Zelnick explained that the pricing algorithm, as it were, "is the value of the expected entertainment usage, which is to say that the per-hour value times the number of expected hours plus the terminal value that's perceived by the customer in ownership if the title is actually owned, not, say, rented or subscribed to."
Zelnick continued, adding: "By that standard, our frontline prices are still very, very low, because we offer many hours of engagement."
Before you get worried about Take-Two pricing GTA 6 based on a per-hour metric (which would be astronomical considering how many hours you can enjoy a GTA game), though, he does conclude that "it's our strategy here to deliver much more value than what we charge consumers".
What will the GTA 6 price actually be?
The GTA 6 price won’t be £150, if that’s what you’re worried about.
We won’t know its pricing until it’s officially revealed, but we think it’d be ridiculous to expect it to cost anything more than £70, which is about the maximum publishers charge for brand new PS5/Xbox Series games.
During the Take-Two Interactive Earnings Call, Zelnick detailed: "We want to make sure the experience is first class, and the nature of the experience is not just the quality of what we offer, it's also what you pay for."
He added: "There have been precious few price increases in the business. The price increase, for example, the $70 for certain frontline products was the first price increase in many years after many generations. So, again, I think we offer a terrific value to consumers."
To us, those comments above suggest that Zelnick is expecting to charge £70/$70 for GTA 6. As with all rumours and leaks, though, it’s best to take everything with a pinch of salt. When we know more about the GTA 6 price, we’ll update this page.