Ahead of the release of The Hobbit: The Desolation of Smaug, four of the new filming locations have been revealed through the unveiling of a massive pop-up book at the Beverly Hilton hotel in Los Angeles.
The book, which is 50 feet high and the length of two tennis courts, shows off four sets representing new filming locations from the fantasy sequel. These include Hidden Bay (Turoa, Ohakune), Forest River (Pelorus River, Marlborough), Lake-town (Lake Pukaki, Mt Cook) and Beorn’s House (Paradise, Queenstown).
As well as elements from the real landscapes, the pop-up book features props from the film sets too, including the wooden armchair from Beron’s house, a boat from Lake-town and a bust that towers above the entrance to Lonely Mountain.
People can literally step into this pop-up book in LA and get a feel for the real Middle Earth – New Zealand.
Tourism to New Zealand has shot up since the release of the Lord of the Rings and The Hobbit movies. From January to April 2013, after the release of first The Hobbit movie in the trilogy, tourism went up 10 per cent, compared to 2012. The nation’s tourism industry is now worth NZD 23.9 billion a year.
Tourism New Zealand chief executive Kevin Bowler explained: “This increase in holiday arrivals perfectly coincides with the release of the first Hobbit film and a significant increase in our efforts to promote New Zealand as a holiday destination off the back of it.”
The Hobbit: The Desolation of Smaug, will be released worldwide on December 13.
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