Phillip Schofield condemns This Morning bondage complaints

The presenter says viewers now write to Ofcom over “any minor outrage” but that the show has always “pushed the boundaries”

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This Morning host Phillip Schofield has spoken out against an Ofcom investigation into a “bondage for beginners” demonstration carried out on the ITV series, blaming the “closed, outraged doors of middle England” for the uproar.

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“I think for me, and it’s my own personal belief, but in the old days, people would pick up the phone and complain or they’d write a letter,” Schofield told PA.

“But now they go to Ofcom and they must be sick to death of all of this.

“Any minor outrage that anyone’s got, they go to Ofcom. They must be inundated with minor complaints.”

https://www.youtube.com/watch?v=EfvnJ4d7bLU

The segment in question was broadcast at 10:30am last month, with sex expert Annabelle Knight explaining various sex toys and paraphernalia to Schofield and co-host Christine Bleakley in the run up to the release of S&M blockbuster Fifty Shades of Grey.

Ofcom received 120 complaints over the episode, which also featured scantily clad models, leading the broadcasting watchdog to open “an investigation into whether an item about ‘bondage for beginners’ was suitable for broadcast before the watershed.”

Defending the broadcast, Schofield said that This Morning had always “pushed the boundaries”.

“Richard and Judy did it when they launched Viagra for the first time, the first time we did a testicular examination, the first time we did an examination to hopefully safeguard yourself against breast cancer, people were outraged, up in arms. This was shocking, shocking television,” he went on.

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“Since the first day This Morning did that, we’ve saved countless lives…. Obviously I’m not saying the bondage is going to save anyone’s life but what we did was reflect on what everyone else was doing or talking about at the time.

“Everyone went to see [Fifty Shades of Grey] and if you look at the stuff we had on there, it was very innocent stuff and also spectacularly when the item had finished the things we had were all sold out in moments.

“So behind those closed, outraged doors of middle England, what they were secretly doing was going to buy this stuff online.”

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Read the full interview in the new issue of the Radio Times, on sale from Tuesday 10th March 2015