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Love Island prize money - what do the winners get?

How do we get the cash?

Love Island 2022 host Laura Whitmore
ITV
Published: Sunday, 6th June 2021 at 11:12 pm
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Tonight saw the return of Love Island – the show we've been waiting all year to return – and while we'd already been introduced to the new line-up of contestants, we finally got to see them in their natural habitat for the next eight weeks: the Love Island villa.

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In the first twist of the season, it was the public who got to vote on who would be coupled up with who to begin with, which gave us a few deliciously awkward situations – particularly when bombshell Davide Sanclimenti arrived and turned all the girls' heads.

While Michael Owen’s daughter Gemma Owen and student Liam Llewellyn are currently coupled up as well as the show's first deaf contestant Tasha Ghouri and real estate agent Andrew Le Page, it's hard to tell who will be walking away with the jackpot this year – but how much is there at stake?

Here's everything you need to know about the Love Island 2022 cash prize and how the finale's big twist works.

What do the winning Love Island couple get?

After six/eight weeks, viewers will get to vote for their favourite couple.

The couple who receive the most votes will be rewarded a cash prize of £50,000.

How is the Love Island £50,000 split?

While the winners will get £50,000, it’s down to one of the contestants to decide whether they’ll steal the prize for themselves or share it with their other half.

So far, all winning couples have decided to split the money – but maybe this could be the year that one of the contestants decides to steal?

How much do they get paid?

Love Island 2019 contestants were paid £250 a week for starring on the reality show. That was a pay increase from 2018 when stars were paid £200 a week.

The amount is meant to cover bills, rent and utilities while they are away appearing on the show. There's no salary for starring though, but ITV does supplement living expenses, pays for food and products.

It's when stars leave the villa that the money really comes in...

How much do the Islanders earn after the show?

While there’s no official prize for runners up, most contestants are expected to be inundated with opportunities once they leave the show.

Series five winner Amber Gill went on to land a fashion deal with online clothing brand MissPap, reportedly worth £1 million.

Meanwhile, Molly-Mae Hague – who came second with her boyfriend Tommy Fury - bagged herself a £500,000 clothing deal with Pretty Little Thing.

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Late arrival to the villa, Ovie Soko, managed to sign a six-figure mega deal with ASOS, after winning over the nation.

Love Island continues tomorrow night at 9pm on ITV2 and ITVHub. While you’re waiting, check out more of our Entertainment coverage or visit our TV Guide to see what’s on tonight.

The latest issue of Radio Times magazine is on sale now – subscribe now and get the next 12 issues for only £1. For more from the biggest stars in TV, listen to the Radio Times podcast with Jane Garvey.

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