A peak audience of more than 9 million tuned in to watch the concluding episode of ITV crime drama Broadchurch last night – a figure that is set to rise when data on catch-up viewing is taken into account. But equally impressive was the show's performance on Twitter, with over 260,000 tweets sent between 8:30pm and 10:30pm, making it the most tweeted about drama since January 2012 when social media analysts Second Sync began collecting data.
At its height, the show hit a rate of 8,493 tweets per minute (TPM) with an average during the two hour period (including 30 minutes either side of transmission) of over 2,500 TPM. Within that same slot, it accounted for a massive 65.9% percent of UK Twitter traffic (a share ITV can only dream about emulating in terms of vewing figures).
Meanwhile, as David Tennant and Olivia Colman's detectives finally uncovered who killed 11-year-old Danny Latimer, and began to deal with the traumatic aftermath, 72% of those tweeting about the show were women, with just 28% of men weighing in to the debate.
Previous Twitter big hitters have included the previous most-tweeted about programme, an October 2012 episode of E4's Misfits – which elicited less than half as many posts as Broadchurch – followed by a January 2013 instalment of BBC1's Waterloo Road, and transmissions of Downton Abbey and Desperate Housewives.