We’re more used to seeing him in the guises of Alan Partridge or Tommy Saxondale, but here’s Steve Coogan sporting a moustache and medallion as British porn baron Paul Raymond in The Look of Love.
Directed by 24 Hour Party People’s Michael Winterbottom, The Look of Love is a new biopic about Raymond, who became one of the richest men in Britain after opening the country’s first strip club in 1958.
Raymond later moved into publishing and began issuing a slew of soft-porn magazines in the ‘60s, before solidifying his fortune and earning the jokey title "King of Soho" by investing millions in Soho property and real estate.
A colourful character for most of his career, Raymond became something of a recluse after his daughter Debbie died of an overdose in 1992, and he passed away aged 82 in 2008.
Talking about the film, Coogan promised that audiences can expect laughs and sauce aplenty from the biopic. He said: "Like 24 Hour Party People, it's a very British story about an eccentric character at the centre of pivotal events in British culture.
"I love the film. It has that strange combination of comedy and tragedy that Michael Winterbottom manages to pull off with a real deftness of touch. Like very few films these days it's actually about something without being portentous. Oh and there's lots of naked ladies in it too!"
Written by Control screenwriter Matt Greenhalgh, The Look of Love co-stars Anna Friel, Imogen Poots and Tasmin Egerton as the women in Raymond’s life and features appearances from Chris Addison, David Walliams, Simon Bird and Matt Lucas.
The Look of Love will be released in British cinemas on Friday 26 April. Check out a collection of pics from the film below: