The Apprentice finalists ditch business rebrands

Both winner Carina Lepore and Scarlett Allen-Horton have reverted back to their original branding following The Apprentice final

The Apprentice 2019 finalists: Scarlett and Carina

Both Carina Lepore and Scarlett Allen-Horton have ditched the rebranding of their businesses following The Apprentice final.


For the very last episode of the series, which saw Lord Sugar choose the winner of his £250,000 investment, Carina and Scarlett were asked to launch their businesses – which included rebranding them with new names and logos.

Carina’s family-run Dough Artisan Bakehouse was renamed Lepore’s, while Scarlett’s recruitment company Harper Fox became Stanton Lily.

However, neither candidate decided to stick with their newly-formed business after the show wrapped, and both have instead gone back to the original branding.

Explaining her decision, Scarlett told “It was really difficult, especially as I was so bought into my business and my brand already.

“You kind of want to show what you’ve got already and you want everyone to buy into that. I found that can be quite tricky in all honesty – but I thoroughly enjoyed it.

The Apprentice - Carina

“I’m going to stick with my original brand, most definitely. We had some mixed feedback on the rebrand!”

Carina added: “I kept my family surname heavily involved. I still wanted it to be family orientated.

“The actual name of the business is Dough Bakehouse, what it will be moving forward. It was rebranded for the shows purposes, but I was keen to get it out, it’s not going to be Lepore’s, it will be Dough.”

With Carina having landed Lord Sugar’s investment, the 30-year-old has now revealed she plans to expand her London-based business.

“We’re keen to keep it within a five mile radius so the next couple of shops will be in that area,” she said.

“It’s definitely not going to be going down that fast food route. It’s quick-paced but it’s not going to be Greggs.”


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