The Screen Test

The Screen Test

A study of the power of television in people's lives

When was the last time you watched a television programme that changed the way you feel?

Take part in the Screen Test and be a part of the most far-ranging and important viewer survey ever undertaken in the UK.

The Screen Test is a project being led by a team of researchers at the Universities of Sussex and Brighton, in partnership with Radio Times, to explore the role of television and audio – whether that be radio or podcasts – in our lives.

With such a varied range of options as to how we watch, listen and stream media, we want to understand more about how people today are engaging with television and audio in all its different forms, what their experience is like, the reasons for the choices they make, their perceptions of the benefits and other consequences of consuming the content they choose. Equally, we want to know how a viewer’s or listener’s personality, values and background impact on their experience.

Take part in the Screen Test by clicking the button below and read on to find out more about this exciting piece of research and the people behind it.

The insights we gain from the Screen Test will allow us – and the television and audio industry – to better understand viewers and listeners and their needs as they adapt to rapid change

To do all this we are using some questions developed specially for the Screen Test, alongside some other standardised questions which will allow us to make comparisons with previous research.

You can complete the Screen Test on a computer, smartphone or tablet. You may find that some parts of the questionnaire are easier to complete if you turn your phone or tablet to a landscape orientation.  You can even fill it out on paper and post us the form if you would find that easier.    

Frequently Asked Questions

When can I find out the results?

The preliminary results will be announced at the BFI Southbank in London in September to mark Radio Times's 100th anniversary. They will be presented and discussed in the Radio Times magazine and website from Autumn 2023 onwards, and will also be shared in a variety of written reports and dissemination activities (e.g., academic articles, research talks and media presentations), expanding our knowledge and understanding of the role of television and other video and audio media content in our lives.

Who designed the Screen Test?

The Screen Test is led by a team of researchers at the Universities of Sussex and Brighton, in partnership with Radio Times.

What does the Screen Test involve?

The Screen Test involves completing an online questionnaire that will take about 20 minutes.

You do not need to complete the questionnaire all in one go. To return to it later, use the same computer and browser and click here to access the questionnaire within 7 days. The progress bar at the top of the page shows your progress through the entire questionnaire.

Are there any risks involved with taking part?

The study has received full ethical approval by the Sussex Science and Technology Research Ethics Committee. However, in the unlikely event that you do experience any distress as a result of your participation then we would advise you to stop filling in the questionnaire. If you live in the UK and need to seek immediate support, sources include: Samaritans 116 123 (lines are open 24hrs) and SANEline 0300 304 7000 (lines are open from 4pm-10pm).        

Will anyone know what I do or say during the experiment?

No, your responses are confidential and we do not collect any identifiable information such as your name, email, address, or IP address.

Meet the researchers

Do I have to take part?

The study is designed for adults aged 18 or over. It is entirely up to you whether you participate. If you decide to take part you are still free to withdraw from the study at any time without giving a reason. To do so, simply close your web browser and exit the questionnaire. The answers you have already given will be saved, but you can contact us to request them to be erased. To do this please contact stating your anonymous participant number, which will be given to you at the start of the questionnaire. You can do this at any point until the data is no longer associated with a participant number in our records (typically 3 weeks from completion of the questionnaire).


If you are unhappy about the handling of your data or your participation in the study, please contact in the first instance. If this response is not satisfactory, you may also contact the Sussex Data Protection Officer ( concerning your rights to control your personal data, or the Chair of the Sussex Science and Technology Research Ethics Committee ( for any other aspect of the study.