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England v USA draws in highest ratings for World Cup 2022 so far
England's second match saw a big bump in viewership.
Tim Nwachukwu/Getty Images
- David Craig
Published: Saturday, 26 November 2022 at 6:51 pm
The World Cup clash between England and USA drew the largest UK audience of the tournament so far, with 18 million tuning into the match at peak time.
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The fixture was deemed a disappointment by England fans as the national team missed a chance to secure their place in the round of 16, after the final result was a rather dull 0-0 draw.
Nevertheless, the match enjoyed considerably higher viewership than the Three Lions' first outing against Iran, which peaked at only 8 million, perhaps due to a less convenient kick-off time of 1pm GMT on a Monday.
The average figure for the entire England v USA match is slightly lower than peak, coming in at 15.1 million.
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This makes it ITV1's most-viewed programme of the year, beating out the premiere of the latest season of I'm A Celebrity... Get Me Out of Here, which aired earlier this month.
The broadcaster has also declared yesterday night to be its biggest Friday in terms of live viewership in a decade as well as its best day of the year for streaming.
ITV has clarified that these figures are a combination of BARB overnight ratings, counting those watching on TV sets and online platforms, as well as a "reliable measure" of viewing on other devices e.g. smartphones and tablets.
England's fate in this tournament will come down to a game against Wales next week, with the neighbouring team also having everything to play for as they fight to stay in their first World Cup since 1958.
Coverage of that dramatic face-off will be led by the BBC and with such high stakes for both teams, it's quite likely that the final numbers could be even stronger. Watch this space.
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England v Wales kicks off at 7pm on Tuesday 29th November on BBC One. Check out more of our Sport coverage or visit our TV Guide and Streaming Guide to find out what's on.
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Authors
David CraigSenior Drama Writer
David Craig is the Senior Drama Writer for Radio Times, covering the latest and greatest scripted drama and comedy across television and streaming. Previously, he worked at Starburst Magazine, presented The Winter King Podcast for ITVX and studied Journalism at the University of Sheffield.
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