The Super Bowl is more than a game, it's one of the few moments that crosses all dividing lines and brings a superpower nation to a complete standstill.
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Sports fan? It's got something for you. Music? You too. Film? Mmhmm. Celebrity gossip? Oh boy.
Many would argue the only true way to watch the Super Bowl is through American eyes, and that's where NFL Game Pass comes in.
How to watch Super Bowl 2026 with US commercials in UK
Fans can tune in to watch the game on NFL Game Pass via DAZN, which will show full US TV coverage of the game, including the hallowed US adverts, for just £0.99.
The cost of a 30-second Super Bowl ad slot will set you back a cool $8 million.
That is before the costs associated with creating the advert in the first place, with huge sports stars and major names from the world of showbiz all featuring in snippets with no expense spared on production values.
For an example of how wild the commercials can get, esteemed director Martin Scorsese was drafted in to feature in a spot for website-building company Squarespace in 2024.
Which trailers will be released during the Super Bowl?
The most hotly anticipated film trailers to be released during the Super Bowl in 2026 include The Super Mario Galaxy Movie and The Mandalorian and Grogu.
It remains to be seen whether those films will be shown off on Sunday night, but we can expect a host of big reveals, including plenty of surprises.
You can also expect some huge-name cameos in adverts across the night that other viewers in the UK will not be able to see anywhere else in real time.
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Michael Potts is the Sport Editor for Radio Times, covering all of the biggest sporting events across the globe with previews, features, interviews and more. He has worked for Radio Times since 2019 and previously worked on the sport desk at Express.co.uk after starting his career writing features for What Culture. He achieved a first-class degree in Sports Journalism in 2014.
