Viewers bemused by ITV’s “barking mad” Britain’s Favourite Dogs

It's Top of the Pups!

From Ricochet Productions

Tuesday 16th January 2018 on ITV 

Pictured: Presenters Ben Fogle with his dog Storm and  Sara Cox with her dogs Dolly and Beano

For this two and a half hour programme we’ve carried out one of the comprehensive surveys of dog ownership in the UK ever to be undertaken. 

With the help of the RSPCA, Petplan Insurance and a leading marketing firm, we asked 10,000 members of the canine loving public what type of dog they own, to reveal the top 100 dog breeds in Britain today. 

Over the course of the show we run down the chart from 100 to 1. Along the way we meet owners with heart-warming, extraordinary or funny stories about their dog, including celebrity dog fans Geri Haliwell, Simon Gregson, Gok Wan, James Martin, Gabby Logan, Louis Smith, Michael Ball, Phillip Schofield, Holly Willoughby and even Prince Harry. 

We feature fascinating facts about the heritage, key characteristics and personality traits of every single breed in the chart illustrated by beautifully captured slow motion images of each and every dog. It’s an epic dog-athon of a show celebrating the love between dog owners and their best friends, but which breed did you the public vote number one?

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ITV viewers didn’t know what to make of last night’s Britain’s Favourite Dogs, a two-and-a-half hour countdown of the country’s most beloved breeds.


The one-off programme was presented by Ben Fogle and Sara Cox, and featured appearances from Geri Halliwell, Holly Willoughby, Philip Schofield and Prince Harry(!) as well as some heartbreaking tales about individual dogs, such as that of Walnut the Whippet.

A few Twitter users were rather intrigued by the bare-bones premise:

But there were many detractors who felt that a 2 and a half hour programme about dogs on prime time TV was a bit much:

And others were particularly confused by Prince Harry’s decision to appear on the show:

However, for all the sniffing, the show still appeared to have the desired effect, producing a strong emotional reaction from many of the viewers who managed to make it through the entire broadcast.


Oh, and the dogs were into it, too.