When does Amazon's October Prime Day 2025 end in the UK?
Amazon is back with more impressive savings this year.
Amazon's October Prime Day – also known as Big Deal Days – are here, guaranteeing huge savings for Prime members.
This year's autumn sales events has seen deals across hundreds of Amazon's own products like Echo, Ring and Kindle, as well as wider categories like home entertainment, beauty and gaming.
For the best recommendations and handy information, you can always trust RadioTimes.com. Our team has been dabbling in sales periods for years, and we're more than used to sifting the real deals from the duds.
So far, some of our top offers have included the Kindle Scribe, PS5 Pro and Meta Quest 3S.
If you want to take a look at all the latest Amazon Prime offers we've found, head over to our tech section, or for now, stay on this guide for everything you need to know about Prime Day and when it ends.
We've also put together a list of the best UK laptop deals, as well as answering the question is the reMarkable Paper Pro Move worth it?
Jump to:
- What are the Amazon October Prime Day 2025 dates?
- What time does Amazon October Prime Day 2025 end?
- Do you need to be an Amazon Prime member to get Prime Day deals?
- When is the next Amazon Prime Day?
- Best Amazon Prime Day deals we've seen so far in the UK
- What other UK retailers have sales on?
- Amazon Prime Day vs Black Friday
What are the Amazon October Prime Day 2025 dates?
This year, the Amazon Prime Big Deal Days will be a two-day event, running from Tuesday 7th October until Wednesday 8th October.
What time does Amazon October Prime Day 2025 end?
The sales event started at one minute past midnight on Tuesday 7th October, and will run until 23:59 on Wednesday 8th October.
Do you need to be an Amazon Prime member to get Prime Day deals?
The short answer is yes, the deals on offer during Prime Big Deal Days will only be available for Amazon Prime members.
The good news is you can sign up at any time over Prime Day, and it takes seconds. Plus, you'll get a 30-day free trial to start you off.
After that, it's £8.99 a month and you get a ton of worthwhile perks like Amazon Video, Amazon Music, Prime Reading, and of course, same and next-day delivery.
To sign up, simply head over to the Amazon homepage and select 'join Prime'.
When is the next Amazon Prime Day?
While Amazon Prime Day technically only comes once a year, there are several sales events throughout the year that offer similar discounts.
If you want to put it in your calendar: First there's the Spring Deal Days in March, then there’s the official Prime Day in July, followed by this third sale in October, Amazon Big Deal Days.
After all that, it's still not over, as Black Friday runs across November, followed by the Boxing Day sales in December. So, if you miss out on any sales, there are still plenty to look forward to.
Best Amazon Prime Day deals we've seen so far in the UK
Get 45% off the Echo Dot
What's the deal: You can currently get the latest Echo Dot for just £29.99, down from £54.99.
Why we chose it: This latest Echo Dot model boasts improved audio with clearer vocals and richer bass for a more immersive audio experience.
Buy Echo Dot for £54.99 £29.99 (save £25 or 45%) at Amazon
Get four months Amazon Music Unlimited
What's the deal: The retail giant is offering four months of Amazon Music Unlimited for absolutely free, or three months if you're not an Amazon Prime member.
Why we chose it: Normally, Amazon Music will set you back £10.99 a month, which means you would be saving nearly £44 on millions of songs from your favourite artists.
Get four months' free Amazon Music Unlimited
Get three months' Kindle Unlimited for free
What's the deal: Similarly, Prime members can also get their hands on three months of Kindle Unlimited for free.
Why we chose it: Normally, a three-month Kindle Unlimited membership will cost £28.47, but now you can get access to thousands of books and magazines for no cost at all.
Get three months' Kindle Unlimited for free
Save 60% on the Ring Battery Video Doorbell (2024)
What's the deal: Amazon are offering a whopping 60% off the Ring Battery Video Doorbell during the Big Deal Days sale.
Why we chose it: Ring doorbells have exploded in popularity, and for good reason. Ring is easy to install and helps you keep an eye on your home when you're out and about.
Buy Ring Battery Video Doorbell (2024) for £99.99 £39.99 (save £60 or 60%) at Amazon
Save £20 on the PS5 Pro
What's the deal: You might have already noticed our PS5 Pro Amazon Prime Day guide, in which case, you know what this next offer is all about; Amazon has discounted the PS5 Pro by £20.
Why we chose it: This is the first time we've seen the PS5 Pro get a major discount in an Amazon sale, and we like that its not just Amazon which has discounted the console, other retailers like Curry and Very have too.
- Buy PS5 Pro for
£699.99£679.95 (save £20.04 or 3%) at Amazon - Buy PS5 Pro for
£699£689 (save £10 or 2%) at Currys - Buy PS5 Pro for
£699£680 (save £19 or 3%) at Very
Get a 24% discount on the Meta Quest 3S
What's the deal: This Big Deal Days, we've seen a fantastic saving on the already (more) affordable younger sibling to the Meta Quest 3, the Meta Quest 3S. Currently, you can save 24% (or £92.99) when you purchase the VR console at Amazon.
Why we chose it: In our Meta Quest 3S Prime Day deal article, we said that this £92.99 saving is greater than the saving we saw in 2024's Black Friday and in this July's Prime Day.
Buy Meta Quest 3S 256GB for £379.99 £287 (save £92.99 or 24%) at Amazon
Amazon drops Kindle Scribe price by £110
What's the deal: You might've noticed in our Kindle's early Prime Day deal article that the Kindle Scribe — as well as some other Kindle models — has been discounted. Currently, you can buy the Kindle Scribe with the Premium Pen for £269.99 instead of £379.99.
Why we chose it: We love the Kindle Scribe as not only can you enjoy e-books, but you can journal, write, sketch, and take notes on it, too.
Buy Kindle Scribe for £379.99 £269.99 (save £110 or 29%) at Amazon
Save 29% on this Apple AirTag four-pack
What's the deal: This Amazon Big Deal Days, you can save £35 (or 29%) on a pack of four Apple AirTags.
Why we chose it: For ultimate peace of mind, an Apple AirTag is a must-have product; with replaceable batteries and a simple set-up, it couldn't be easier to keep track of your valuables, such as handbag, keys and wallet.
Buy Apple AirTag four-pack for £119 £84 (save £35 or 29%) at Amazon
Speaking of Apple, take a look at the Apple iPhone 17 Pro Max UK stock availability.
Get a huge 25% discount on the LEGO Star Wars Millennium Falcon set
What's the deal: The LEGO Star Wars Millennium Falcon set's hefty price-tag has been slashed — you can now get the LEGO set for £550.90 instead of £734.99.
Why we chose it: With a LEGO model this expensive, every discount is welcome, especially one that offers £184.09 off.
Buy LEGO Star Wars Millennium Falcon set for £734.99 £550.90 (save £184.09 or 25%) at Amazon
Get 15% off LEGO The Lord of the Rings: Rivendell collectible
What's the deal: Calling all The Lord of the Rings fans: the iconic Rivendell LEGO set — where the Fellowship of the Ring arrive for the Council of Elrond — has got a 15% saving this October Amazon Prime Day.
Why we chose it: Similar to the LEGO Star Wars Millennium Falcon set, the LEGO The Lord of the Rings: Rivendell model has an already large price-tag, so every discount is welcome.
Get 20% off the Yoto Player (3rd Generation)
What's the deal: If you’re just looking for a Yoto Player, then you can grab a 20% discount on both Yoto's own site and Amazon, taking the price to just £71.99.
Why we chose it: The set comes with a Yoto Player, a free make your own card, and a quick start guide to help you set up.
Buy Yoto Player (3rd Generation) for £89.99 £71.99 (save £18 or 20%) at Yoto
12% off the Apple AirPods 4 Wireless Earbuds
What's the deal: The AirPods 4 are on sale for 12% off, taking the cost to £105.
Why we chose it: It's not a huge saving, but new AirPods rarely drop beneath £100.
Buy Apple AirPods 4 for £119 £105 (save £14 or 12%) at Amazon
Amazon Prime Day vs Black Friday
Now for the big question: Prime Day vs Black Friday – which is better? As usual, the answer is not as simple as it seems.
For instance, you may think that Prime Big Deal Days is the longer of the two; running across two days while Black Friday is just one holiday (this year Friday 28th November). However, in the last decade Black Friday has expanded to encompass pretty much the whole of November, with deals popping up throughout the entire month.
So what's the real difference? Often it's down to the products and what you're after. Unsurprisingly, Amazon Prime Day is best time to scoop up an Amazon-owned product, this year we've seen huge discounts on Amazon Echo's, Amazon Fire Sticks, Kindles, Ring Doorbells, as well as Amazon's streaming services like Prime Video and Amazon Music.
It's worth bearing in mind that Black Friday is across all retailers while Prime Day is an Amazon-only occasion.
Last year's Black Friday spanned everything from fashion and toys to gaming. We saw record-breaking discounts on the PS5 and Meta Quest 3, plus savings on larger goods like fridges and TVs.
If that trend continues, then Black Friday will be the perfect time to pick up a new piece of furniture or games console, while Prime Day is the moment to stock up on any day to day tech gadgets or counter-top items you've had your eye on.
Speaking of deals, check out our roundup of the best budget printers and the best budget projectors.
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