The official Black Friday day (Friday 24th November) might have been and gone, but this Cyber Monday, we're here to tell you that the savings are definitely still rolling in.


It doesn’t matter what you’re after, whether you're shopping for Black Friday Apple MacBook deals, laptop Black Friday deals, or maybe even broadband with Virgin Media Black Friday deals, you're sure to find it at After all, we've been keeping a close eye on genuine offers in our pieces on when does Black Friday end? and Cyber Monday vs Black Friday.

Black Friday sales can be the perfect time to invest in some higher cost tech products, as you can snag a range of incredible deals on gadgets from reputable retailers such as John Lewis, Very and Currys, as well as networks like O2 and Three, and if you’ve got your eyes set on an Apple Watch, you’re in for a treat.

It’s been an exciting year for Apple enthusiasts, with the Apple event in October seeing the announcement of not only the iPhone 15, but also the brand new Apple Watch 9 and the Apple Watch Ultra Series 2.

If you're looking for the cheapest UK retailer to buy the new models, the best price we've currently found for the Apple Watch 9 is at John Lewis for £379 (£20 off) and £769 (£30 off) for the Apple Watch Ultra 2. Or, if you don't care about having an older model, you can save £100 on the Apple Watch SE.

Whether you want to get your hands on the latest Apple Watch model or you’re a savvy shopper looking to snap up a cheap deal, we’ve rounded up the best Black Friday Apple Watch deals we’ve seen so far. Happy shopping!

For even more savings, be sure to read our Nintendo Switch Black Friday deals guide, best PSVR2 Black Friday deals, best Xbox Series X Black Friday deals, Black Friday SIM only deals, Black Friday graphics card deals and the best Kindle Black Friday deals.

Plus, the tech giant announced the other week that the new M3 chip has been installed in the MacBook Pro and iMac.

Best Black Friday Apple Watch deals at a glance:

Apple Watch Series 9 deals:

Apple Watch SE deals:

Apple Watch Series 8 deals:

More Apple Watch deals:

Best Black Friday Apple Watch deals still available in today's UK sales

best apple watch smartwatch deals uk black friday 2023 fitness
Nico De Pasquale Photography via Getty Images Nico De Pasquale Photography via Getty Images

Get up to four months' free Apple Fitness+ with the new Apple Watch 9

What's the deal: This deal from O2 is a double one: you can get up to four months free Apple Fitness+, Apple's custom workout plan app, and you can purchase the Apple Watch Series 9 for just £10.80 for the first free months.

Why we chose it: We selected this plan on the Apple Watch Series 9 for it's £0 upfront cost, and the £10.80 per month for three months cost, which will update to £17.80 in the fourth month.

The Technology team are also big fans of the newest smartwatch in the Apple series: the Apple Watch Series 9 comes with exciting features such as the double tap feature which allows users to answer phones, snooze alarms, stop timers and more, simply by tapping your thumb and index finger together. The Apple Watch Series 9 is also Apple's first carbon neutral product.

Buy the Apple Watch Series 9 for £17.80 £10.80 (save £7 or 39%) per month at O2

Apple fans should be sure to check out the best Black Friday Apple iPad deals and Black Friday AirPods deals.

Save £20 on the Apple Watch Series 9 with Milanese Loop

apple Watch Series 9 (GPS + Cellular), 45mm Silver Stainless Steel Case with Silver Milanese Loop

What's the deal: This Black Friday, you can save £20 (or three per cent) on this luxurious new Apple Watch Series 9 with a Milanese Loop wrist strap at Very.

Why we chose it: As well as the exciting features we've mentioned above, the Apple Watch Series 9 also comes with an 18-hour battery life, access to health data via Siri as well as faster on-device Siri, precision finding for iPhone, increased brightness of up to 2,000 nits, and up to 25 per cent more accurate dictation than the Apple Watch Series 8. Plus, it's powered by the new S9 SiP: Apple's most powerful watch chip yet.

Buy the Apple Watch Series 9 for £799 £779 (save £20 or 3%) at Very

Get £20 off the Apple Watch Series 9

apple watch 9 red sports band
Apple Apple

What's the deal: John Lewis has knocked £20 off the Apple Watch Series 9, taking it down to £379.

Why we chose it: This may not be as luxurious as the silver model above, but it is cheaper, and the ideal purchase if you're planning to use your Apple Watch for fitness.

Buy the Apple Watch Series 9 for £399 £379 (save £20 or 5%) at John Lewis

Free next day delivery on selected Apple smartwatches at Currys

What's the deal: With Christmas fast approaching, a lot of people use the Black Friday sales to shop for Christmas presents for their loved ones. This offer at Currys gets you free next day delivery off selected Apple smartwatches, so you can be sure that your smartwatch will arrive in time for the holidays.

Why we chose it: When purchasing a piece of tech, the hefty delivery fee can sometimes determine whether you splash the cash, and this offer at Currys removes the additional cost.

Plus, some of our favourite smartwatches, such as the Apple Watch SE which is featured in our guide to the best budget smartwatches, are included in this offer.

Shop Apple smartwatches at Currys

For even more savings this November, read how to get the best Black Friday broadband deals and top Black Friday streaming deals.

£100 off the Apple Watch SE (2022)

apple Watch SE (2022) GPS + Cellular, 44mm, Regular, Midnight
John Lewis John Lewis

What's the deal: In this deal at John Lewis, you can purchase the Apple Watch SE for £199 instead of £299 and claim three months of Apple Fitness+, too.

Why we chose it: During Black Friday, it's important to shop at reputable retailers, which is why we've included this deal from John Lewis: one of the UK's most trusted stores. At John Lewis, you can protect your device against accidental damage for two years, and claim free standard delivery.

Buy the Apple Watch SE (2022) for £299 £199 (save £100 or 33%) at John Lewis

The cheapest you'll find the Apple Watch SE 2023 model is £209 from Amazon and Very.

Save £200 on the refurbished Apple Watch Series 3

What's the deal: For a limited time only at Wowcher, you can save up to £200 (or 67 per cent) off the Apple Watch Series 3, taking the smartwatches from £299 to just £99. In this deal, you can choose between 38mm or 42mm sizing, and Silver, Gold or Space Grey colourways.

Why we chose it: We're big fans of refurbished tech at, not only is buying refurbished an affordable option to purchasing brand-new devices, but it's good for the environment, too. With tech giants releasing new products often, there's been a significant increase in technological consumption, and that consumption only worsens our carbon footprint and the impact on the environment.

Buying pre-loved devices helps combat this. At Wowcher, you don't have to worry about the condition of your chosen device either as its rigorously checked for performance, and any blemishes or scratches.

Buy the Apple Watch Series 3 for £299 £99 (save £200 or 67%) at Wowcher

For more great Apple deals, take a look at our Apple Music offers guide which we update each month.

Plus, if you're planning on making the switch to Apple Music, read our Apple Music vs Spotify and Apple Music vs Amazon Music guides.

Get up to six months free Apple Fitness+

What's the deal: Buy an Apple Watch with a 4GB paired plan and you can receive up to six months of free Apple Fitness+.

Why we chose it: Apple Fitness+ grants you access to a wide variety of workouts from some of the world's top personal trainers, with new workouts added every day. An Apple Fitness+ subscription usually costs £9.99 a month, meaning that this deal can save you £59.94.

Get up to six months free Apple Fitness+ at EE

Get up to £150 off when you trade in at Three

What's the deal: You can save money on your new Apple Watch by trading in an older device at Three. You could get up to £150 off depending on the device you trade in.

Why we chose it: The amount you get is obviously subject to how new and well-kept the product you trade in is. But even if you don't get as much, it's still a great way of recycling an old product while shaving money off the new one.

Get up to £150 off when you trade in at Three

Save 17% on a renewed Apple Watch Series 8

Apple Watch Series 8 (GPS, 41MM) - Midnight Aluminium Case with Midnight Sport Band (Renewed)
Amazon Amazon

What's the deal: Get a pre-owned Apple Watch Series 8 with the renewed midnight sport band for just £299.99, that's a 12 per cent saving on the original price of £339.

Why we chose it: Buying pre-owned and renewed products is a great way to save money, especially this Black Friday season. This deal offers a saving of over £50 which is not to be sniffed at.

Buy renewed Apple Watch Series 8 for £339 £299.99 (save £39.01 or 12%) at Amazon

Trade in to trade up on Apple Watches at Argos

What's the deal: Trade in your old Apple Watch and you can receive money off the newer model of your choice.

Why we chose it: Trading in your old Apple Watch is such a simple process in which you don't even have to leave the house. Search your device's model or IMEI number on the Argos website to value your device, then you simply enter details about the device, post it to Argos and you'll get paid by bank transfer.

Trade in to trade up on Apple Watches at Argos

Save £180 on Apple Watch 8

What's the deal: John Lewis are offering an 34 per cent discount on the Apple Watch 8, taking the price from £529 to £349, which is a saving of £180. You can also claim up to three months free Apple Fitness+.

Why we chose it: A £180 saving is not to be sniffed at, especially when it comes to the Apple Watch 8. This product also comes with a two year guarantee, and you'll have the chance to trade in your old devices at John Lewis as well.

Buy the Apple Watch 8 for £529 £349 (save £180 or 34%) at John Lewis

Want to check out the latest in VR technology? Check out the best Meta Quest 3 Black Friday deals.

Save an extra £40 on refurbished Apple Watches

Apple Watch 6

What's the deal: You can get Apple Watches for as little as £124.99 at Music Magpie and give a smartwatch a new lease of life. Newer models such as the Apple Watch Ultra and Apple Watch Series 8 start at just £549 and £254.99 respectively.

Why we chose it: Buying refurbished can be a brilliant way to get 'newly-new' tech at a much lower price point. For example, the lowest price we could find the Apple Watch Series 8 new is £469 – that's a £200 saving.

Shop refurbished Apple Watches at Music Magpie

Save up to 60% on a refurbished Apple Watch Series 4

What's the deal: Purchase a refurbished grade B 40mm GPS Apple Watch Series 4 from £159 instead of £399.99 to bag a saving of up to 60 per cent.

Why we chose it: Buying an older model doesn't mean compromising on quality, the Apple Watch Series 4 has an advanced Apple OS, 18 hour battery life, 16GB of storage, a built-in heart rate sensor and more. And with a saving of up to £240.99, this deal is too good to miss out on.

Buy the Apple Watch Series 4 from £399.99 £159 (save £240.99 or 60%) at Wowcher


Whew! After all that sales shopping, you deserve a treat: take a look at the best Black Friday spa deals, Black Friday cinema deals, Alton Towers Black Friday deals, and Black Friday takeaway deals.