Ratings beast I’m a Celebrity…Get Me Out of Here! pulled in a massive 9.88 million viewers with its first episode of 2017, with the creepy-crawly celebathon hosted by Ant and Dec peaking at 10.9m last night.
The show achieved more than double the audience of the BBC’s Howard End, which brought in 4.17m in the same time slot.
The show also made a few references to the elephant in the room: Ant’s recent rehab. While opening the show co-host Dec joked, “I’m here with the gorgeous Holly Willoughby!” referencing the rumour Willoughby would be filling in for Ant this series.
The I’m a Celeb opener was one of several shows that hit the 10m viewers mark this weekend. BBC nature documentary Blue Planet II had an average audience of 10.76m and Strictly Come Dancing pulled in 10.65m (which peaked at 11.37) on Saturday and 10.76m (with a peak of 12.13m) on Sunday.
However, there was also the continuing slump in X Factor ratings with Saturday’s episode only achieving a 4.44m audience with Sunday’s not faring much better at 4.58m.
I’m a Celebrity…Get Me Out of Here! continues tonight on ITV