A new season of Love Island is upon us, meaning 10 genetically blessed singles are gearing up to wheel their personalised suitcases into a luxurious Majorcan villa and get grafting on national television.


After returning to South Africa for the first winter edition of the show since the pandemic, Love Island will be back in Majorca for its 10th season, with Maya Jama back on presenting duties and a fresh line-up of islanders looking for love.

While they’re in the villa, the islanders will have to abide by a special set of rules and guidelines - and just like last season, they will also have to press pause on their social media accounts during their time on the show.

Before season 10 kicks off, here’s what you need to know about the villa dos and don’ts.

Love Island rules

1. No masturbating

Solo sexual acts are off limits in the Love Island villa. While contestants are allowed to be intimate with their partners, masturbation is not allowed under any circumstances.

2. No getting drunk

Although the islanders are given some alcoholic beverages during their party evenings, contestants aren't allowed to get drunk and are limited to a number of drinks. According to former contestant Kem Cetinay, they're allowed a small glass of wine or beer each night along with their evening meal.

Love Island's Kaz
Love Island's Kaz. ITV

3. No nudity

As the villa is a public place, contestants are not allowed to be fully naked in front of others and must be clothed at all times.

4. No inappropriate language, behaviour or physical violence

Inappropriate behaviour is at producers' discretion and would include violence and sexual harassment. It could also cover homophobic, racist or aggressive language.

5. No books, phones, magazines

We'll see the islanders using phones throughout the season, however, these are special phones used specifically for show purposes, such as for receiving text announcements on new arrivals and challenges. Personal phones are not allowed under any circumstances, and anyone caught sneaking their phone in could be at risk of being removed from the villa. The same goes for books and magazines, with islanders expected to communicate with one another.

6. No discrimination against staff

While on the show, the contestants will be looked after by staff who are on set. Any contestant who is rude to the crew could face being axed from the show. Contestants must take instruction from the staff members and must not remove their mic packs unless asked to do so.

Love Island's Chloe and Millie
Love Island's Chloe and Millie. ITV

Follow the contestants' rule book

In order to keep their place on the show and not risk being kicked out, islanders must simply obey the rule book they've been provided with.

This includes information on safe sex, consent and how to know if you're following the guidelines. By doing this, they should be able to stay out of trouble and enjoy their summer in the villa.

Love Island social media rules

Ahead of the 2023 winter season, ITV released a new duty of care protocol requiring contestants to pause content on their social media accounts, and the same rules are set to apply for this year's summer season too.

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Announcing the new measure, ITV said that contestants will be asked to "pause handles and accounts on their social media platforms for the duration of their time on the show" in order to "protect both the Islanders and their families from the adverse effects of social media".

In previous years, contestants' social media accounts have been monitored by their family or friends while on the show, but the new rule means that the islanders' accounts will remain dormant so that "nothing is published on their behalf".

For more on the Love Island social media rules, see here.

Love Island starts on ITV2 on Monday 5th June 2023 at 9pm. You can watch all previous seasons of Love Island on BritBox – you can sign up for a 7-day free trial.

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