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The Apprentice boys opt for strange design after bizarre week 1 logo

This week's task sees the candidates designing electric toothbrushes for kids.

The Apprentice series 16 episode 2 exclusive clip
Published: Thursday, 13th January 2022 at 3:17 pm

The Apprentice continues tonight as the remaining candidates are tasked with designing an electric toothbrush that will appeal to children aged between six and eight years old.


Flight Operations Instructor Aaron Willis is quick to jump at the chance of leading the boys team this week, explaining that he has struggled in the past to encourage his four young children to brush their teeth correctly.

Together, the team decides that one way to get the little ones engaged with their dental health is to make the design fun, opting for a gender-neutral magic wand that should appeal to fans of witches and wizards.

In the clip below for readers, you can see how the brainstorm pans out – and start making your predictions on whether this approach is going to work like magic or be a boardroom curse. Watch here:

"I really like that idea of the toothbrush could be the wand," says strategy manager and fellow candidate Akeem Bundu-Kamara.

Qualified pharmacist Navid Sole asks: "In terms of gender – male or female – are we making it gender neutral?"

The group agrees that the best course of action is to give the wand a plain brown design, that could be used by any child regardless of their gender identity.

"If we start focusing on a gender, then we're leaving ourselves wide open," adds Aaron. "Whereas, we don't have to mention the gender, because you're just a wizard with a wand doing spells."

Of course, it comes after their bizarre logo in last week's cruises challenge was roundly criticised, so let's hope for their sake that the toothbrush design goes down better.

It has been revealed that the opposing team will be making their toothbrush in the style of a rocket ship, but there's no word yet on which pitch will be the most successful.

Find out who ends up back in the boardroom – and who gets fired – when The Apprentice episode 2 airs this evening.


The Apprentice continues tonight at 9pm on BBC One. Check out more of our Entertainment coverage or visit our TV Guide to see what's on tonight.


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