But managing director at ITV Studios Entertainment, Angela Jain, has said that – crucially – it’s the reaction to the act which is shown.
“Can I just say for the record, we don’t show sex on television,” she told RadioTimes.com and other press. “What we show is absolutely the reaction to sex happening in the villa and I think that’s really important.
“I think the way that we cut it, the way that we treat it, is that it’s part of a normal relationship. We don’t do it for any kind of salacious outcome whatsoever.
“It is part of what happens, but the way that we treat it is much more like you would cut a sitcom. So we cut it for reactions and we undercut it or overlay it with music.”