ITV’s The X Factor has had a tumultuous year, owing to various attempts to revamp the format and rekindle the public’s interest in the series. However, recent ratings reveal Simon Cowell’s once-beloved show is still struggling to attract the big figures.
Wednesday night’s episode of spin-off The X Factor: The Band – which sees younger singers compete to be part of the next One Direction or Little Mix – pulled in combined ratings of 1.63 million, which meant it had a smaller overall audience than Channel 5’s show about Aldi.
The hour-long documentary Inside Aldi at Christmas aired at 9pm on Wednesday night, meaning it overlapped with The X Factor: the Band (8.30-10pm). The festive film was watched by 1.72 million viewers and provided a behind-the-scenes look at the supermarket’s success during the holiday season.
The X Factor: The Band’s dip in ratings may prove a blow to Cowell, and also to ITV, which just announced it’s signed a five-year deal with the entertainment mogul’s company Syco, ensuring the televised singing contest (which at its peak pulled in 19.4 million viewers back in 2010) will return in 2020.
The X Factor: The Band continues Friday 13th December, with the live final taking place from 8:10pm on Sunday 15th December.