On 28th April 2011, Labour MP Ed Balls was browsing the aisles of Asda as he hunted down the ingredients for a pulled pork BBQ. Then he decided to search his own name on Twitter.
Pulling out his Blackberry, he typed in “Ed Balls” – and pressed send.
What he didn’t realise, of course, was that he’d accidentally tweeted his own name.
— Ed Balls (@edballs) April 28, 2011
The tweet became an instant phenomenon, and since then Ed Balls Day has been celebrated every year.
Why? Because why not.
But 2017 is a very special Ed Balls Day, because a) we’re in the middle of an election campaign and Ed Balls is a former shadow chancellor, and b) this is the year the public fell in love with Ed Balls on Strictly Come Dancing.
— John O'Farrell (@mrjohnofarrell) April 28, 2017
— BBC Strictly ✨ (@bbcstrictly) April 28, 2017
Omg the tweets for #edballsday are heroic. It's really gained momentum this year post-Strictly. So exciting.
— Becky Wells (@BeckyyWells) April 28, 2017
Ed Balls himself is happy to be in on the joke, even signing copies of his legendary tweet – and making a special cake for his wife.
— Henry Dimbleby (@HenryDimbleby) April 28, 2017
— Ed Balls (@edballs) April 28, 2016
Now the question is: how will we explain Ed Balls Day to our grandchildren?