It seems some Apprentice viewers were left with a bitter taste in the mouth after Wednesday’s sweet-themed week.
The challenge, which saw the two teams attempt to come up with a range of sweets and flog them to the public, proved just how out of touch some of the candidates are — although when they variously likened themselves to Google, the Duracell Bunny and Jordan Belfort from The Wolf of Wall Street at the start of the series, our hopes for a people’s champion weren’t exactly sky high.
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The cherry on the cake came when a ‘premium’ doughnut was priced at £5. And no, they weren’t stuffed with caviar.
— The Apprentice (@bbcapprentice) October 17, 2018
Viewers were suitably outraged at the price inflation.
— Dean Cox (@DeanCox0216) October 17, 2018
Fiver for a doughnut. Someone’s on another planet here mate I moan about Greggs cracking sausage rolls up to 85p #TheApprentice
— Martyn Biddulph (@BiddulphMartyn) October 17, 2018
“That’s one expensive doughnut,” a viewer wrote on Twitter, summing up the thoughts of a nation.
— Nicola Raybone (@DMNicolaStylist) October 17, 2018
— Sarah Capps (@nightflower2001) October 17, 2018
London pricing on flats seems inflated but I have to say, the doughnut price gap is particularly shocking to us up here in the north. #TheApprentice
— Felicity Hannah (@FelicityHannah) October 17, 2018
To top it all off, the doughnuts were actually pretty inedible.
Imagine paying £5 for a doughnut then having to spit it out in a bin ???????? #TheApprentice
— Genie Todd (@genietodd) October 17, 2018
The Apprentice airs on Wednesdays at 9pm on BBC1